Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
Google Paid Search
Over the past couple of weeks, Google has made some unsubtle changes to its search results pages. To say that the line between paid ads and organic search results has been blurred is to understate in the extreme. Continue Reading →

AI Was the Star of CES

Sony Atom View CES 2020
A crowd gathered around some guy at CES who had stuck an antenna in a potato and said it was 5G enabled. That was a joke. If he had said that it was an AI-assisted superfood that learned from you every time you ate it, people probably would have placed orders for it. Continue Reading →
The fun continues at CES® 2020! This morning, we hosted more than a thousand of the coolest people in Las Vegas at our Innovation Series Summit, where our friends from Facebook, Samsung, The CW, Google, and Westwood One spoke about working together, as well as their visions for the future. There were more exciting announcements Continue Reading →
Dinner
This past week, I sat with my friends to count our blessings and rejoice in the season of winter festivals. It will not surprise you to learn that we had some unexpected guests including the President of the United States. Not in person, of course, but he was “in the house.” I won’t bore you with the general split. You already know everything you need to know about the topic and what each side believes. But here’s what I didn’t know. The people who are most influenced by sockpuppeted, bot-influenced, social media-infused, AI-generated, deepfaked content are the ones who are the most certain that they are not influenced at all. Continue Reading →
Hi-Res Audio
According to the Recording Industry Association of America (RIAA), about 75 percent of the recorded music industry’s revenue comes from streaming. Bandwidth keeps getting cheaper and faster. Hardware and software continue to improve at an exponential pace. Surely there is pent-up demand for high resolution audio (hi-res audio). After all, doesn’t everyone want the “best sounding” audio? Continue Reading →

Beware Holiday Robocall Scams

Unknown Caller
Robocalls are so universally hated that the United States House of Representatives (a group not known for their bipartisan approach to legislating) passed the Telephone Robocall Abuse Criminal Enforcement and Deterrence Act (TRACED) 417-3. I am wondering what the three representatives who did not vote in favor of the bill like about robocalls... Continue Reading →
Star Trek Universal Translator
Fans of Star Trek (The Original Series) will fondly remember the "Universal Translator." While Gene Roddenberry's epic saga was both inspirational and aspirational for some, it set goals for others. How much wireless bandwidth would you need on the Starship Enterprise? How would a medical tricorder work? What kind of storage would you need on Memory Alpha? How did the noise-cancelling for communicators work? Every engineer I know can tell you a story about how he or she was inspired by this amazing 1960s television show. Continue Reading →

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