Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
DeepNudes
For about 200,000 years, we have relied on our eyes and ears to separate truth from lies and fact from fiction. Even if we ignore the rise of fake news, technology is on the verge of making it impossible to know if what we are seeing and hearing is real or fake. Here’s a roundup of what’s new, what’s next, and what you can expect in time for the 2020 election. Continue Reading →
Instagram got us hooked on likes. What happens when they're gone?
One of my very favorite Facebook executives is famous for saying, "Likes are not a business outcome." This is absolutely true. But likes are more addictive than oatmeal raisin cookies or soft pretzels or peanut butter toffee ice cream or, well... you get it. Likes are addictive. So, what would happen if Instagram made them go away? Wait. What? Yes, Instagram is experimenting with the idea. IMHO, this would shift the balance of social media power in a very positive way. Continue Reading →
Emotion Detection
Amazon says its Rekognition facial recognition software can now identify fear and seven other emotions including, happy, sad, angry, surprised, disgusted, calm and confused. What Amazon is not telling you is that facial recognition when combined with other data will be able, in short order, to take a pretty good guess about lying, cheating, jealousy, and other emotions that you do your best to hide with your "poker face." Lie detectors are so last century. Continue Reading →
At a dinner party the other night, a very accomplished business person told a story about how he and his wife were certain that their devices were listening to their conversations. “I was talking to my wife about a pair of designer shoes that she wanted to purchase, and not 10 minutes later while she was doing some online research for work, she saw an ad for that exact pair of shoes. She hadn’t searched for the shoes; the ad just appeared. Clearly, our computers or our phones are listening.” Some people nodded in agreement, and others began to chime in. Continue Reading →
Facebook Libra Partners
If Libra and Calibra are successful, Facebook will have control of information (Facebook, WhatsApp, and Instagram), weaponized information (a virtual military), and currency (Libra). I’m pretty sure that makes Facebook the largest government on earth. Continue Reading →
Hi-Res Audio
According to the Recording Industry Association of America (RIAA), about 75 percent of the recorded music industry’s revenue comes from streaming. Bandwidth keeps getting cheaper and faster. Hardware and software continue to improve at an exponential pace. Surely there is pent-up demand for high resolution audio (hi-res audio). After all, doesn’t everyone want the “best sounding” audio? Continue Reading →
Amazon Echo Dot 3rd Gen
The lawsuit filed against Amazon’s Alexa Voice Services this past Tuesday fascinates me. It alleges that Amazon is recording children who use Alexa without parental consent. Excuse me? Mom or Dad bought the Echo, put it in the house, and taught the kids to talk to it. How much more parental consent do you need? That said, there is more to the story. Continue Reading →

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