Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
How do you turn a small marketing budget into an awareness powerhouse? Reddit's five-second regional ad during the Super Bowl did that and more. You may not have seen it (it only ran in nine of the top 10 markets), but it was genius. Continue Reading →

How Valuable Is This?

This is the 9,109th issue of my daily newsletter and we're just about a month shy of its 25th anniversary. The fact that you are reading this means the world to me. My question is, is it valuable to you? Continue Reading →
Samsung Galaxy S21 Ultra
I've had my Samsung Galaxy S21 Ultra for a couple of weeks now, and I can tell you without hesitation that "Ultra" is a fitting name for this smartphone. While the S21 line follows the recent industry trend of making affordable flagship phones, the S21 Ultra isn't for people looking for a bargain. It is the very definition of a premium experience and it is priced to match. If you are looking for the very best Android phone available today, look no further. Here's why. Continue Reading →

Human/Machine Partnerships

Humans that fuse with machines will become telekinetics. They will be able to be in two places at once. They will be able to “feel” physical objects that are half a world away. They will have thousands of times the strength of purely organic humans. They will not be limited to one physical manifestation of their existence. They will have powers usually reserved for mythological superheroes – what will they do with them? Continue Reading →
Online Meeting
The speed of information is directly equated to economic success. If you learn something before your competitor does and you have the tools to make the knowledge actionable, you are almost always going to profit from it. So, while it’s true that “knowledge is power,” the true power comes from the speed with which you can create information asymmetry in a transactional environment. This is the goal of our new online innovation briefings. Continue Reading →
Amazon
In the aftermath of the insurrection, Facebook, Twitter, Reddit, and Snapchat suspended some high profile accounts (including President Trump's personal accounts) for violating their terms of service. Google and Apple removed Parler (a poorly monitored social media site) from their respective app stores. Continue Reading →

Trump Gets a “Time out”

Twitter gave President Trump a "time out." His account was locked and he couldn't tweet for 12 hours. @jack wanted some tweets deleted and, after Trump complied, Twitter reinstated his account. Facebook, on the other hand, has suspended Trump's Facebook and Instagram accounts for a minimum of two weeks, but have threatened an indefinite period. Snapchat locked (but didn't delete) Trump's account. Right or wrong? Why now? Continue Reading →

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