Advertising & Marketing

Good thing social media did not exist during the era of “Mad Men.” It might have put Don and Peggy out of business. Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. Continue Reading →

The value that comes from connecting your thermostat to the internet isn’t that you can now control it from your smartphone, or that it’s a theoretical home for new ads. The value is that you suddenly have access to cheap information about the temperature of your home, and by collating other data points or simple Continue Reading →

Whenever you walk around a major Western city with your phone’s Wi-Fi turned on, you are broadcasting your location to government agencies, marketing companies and location analytics firms. In shopping malls, for instance, a firm called Euclid Analytics collects, in its own words, “the presence of the device, its signal strength, its manufacturer (Apple, Samsung, Continue Reading →

Amazon.com will start managing subscription payments for start-ups and other companies – the latest in a series of quiet moves the e-commerce giant has made into PayPal’s turf over the past year. The service, which launches on Monday, allows the company’s more than 240 million active users to use credit card details stored on Amazon.com Continue Reading →

When Facebook adjusted the algorithm in December 2013 to determine what a user sees in their Newsfeed, anyone that had a Facebook Page saw a dramatic drop in organic reach in posts. On Thursday, Facebook explained what happening. In a post by Facebook ads product marketing lead, Brian Bolan, there are two reasons why those Continue Reading →

Twitter on Thursday made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad” content that integrates with the site where the ads are being viewed, with a focus on mobile ads. Twitter is not commenting on Continue Reading →

The market for online video ads continues to grow rapidly as more advertisers shift their spending from TV to the web. Google unsurprisingly wants to own its share of this market. In order to court large brands who want to buy against premium online video content, the company on Wednesday announced the launch of its Continue Reading →

  The advertising industry can help save the world. It’s a ludicrous statement, I know, considering it’s an industry known for being full of BS. But we spent two years speaking with some of the world’s top executives, scientists, and authors while making a documentary called The Naked Brand. We found that the right kind Continue Reading →

If you’re looking for some seasonal work this summer, listen up. Snagajob recently shared the results from its 2014 Summer Hiring Survey of 250 employers responsible for hiring hourly employees in the retail, hospitality and food service industries. With over 300,000 job postings available at any one time on Snagajob, you can search for specific jobs by title, Continue Reading →

Omnicom Media Group announced a mobile-focused deal with Twitter on Tuesday, worth $230 million over the next two years. The deal will integrate Omnicom’s programmatic ad buying unit Accuen with Twitter’s ad exchange MoPub, which it purchased for a reported $350 million in September. In addition to locking in ad rates and inventory access for Continue Reading →