Advertising & Marketing

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cursive
We are polar opposites concerning the need to teach cursive in grade school. Although disagreeing, we both believe that the key issue is whether or not eliminating teaching cursive will reduce a student’s ability to communicate during their lifetime. Even though the news was buried below the fold of the Saratogian, our local newspaper, we Continue Reading →

Should You Take the Job Offer?

employment-form
Re-syndicated from Marketing Executives Networking Group There are 7 questions that you need to answer positively before deciding whether or not to take a new job offer, transfer or even promotion. 1. Do you look forward to taking the job? This is the gut check. If it feels wrong, stop right here and run from Continue Reading →

AXE App Day 2011

axe-app-day
I rarely write about projects that I’m involved with, but I am super-excited about AXE App Day 2011, the first-ever developer day staged by a brand. Developer conferences are not new.  Tech companies like Apple, Google, Facebook and Microsoft have them all the time.  What makes AXE App Day 2011 unique is that Unilever is Continue Reading →
audit
Marketers love to talk about a company’s messaging and conduct elaborate processes described as communications audits. They’re usually a good idea, but often unnecessarily complex, time consuming, and expensive. You can take these two-simple steps and get a very good understanding of what your employees are communicating about your firm. After all, the most important Continue Reading →

Are You “Uniquely Useful”?

promoted
Re-syndicated from MENGonline.com Do you want to get hired, promoted, or “just” keep your job?  The two secret words to achieving these objectives are “uniquely useful.” Useful is fairly obvious:  can you do what needs to be done? Think of this as a pass-fail test. I admit the test isn’t always executed fairly. We all Continue Reading →
Tom Durkin performs 400 original mini dramas during 7 weeks each summer as the announcer at Saratoga Springs, NY historic racetrack. I hope you’ll listen to his call (that’s horse racing jargon for announcing) of Rachael Alexander winning the Woodward in 2009. I was there, and he made a great contest even more exciting. If Continue Reading →
creepy-burger-king-king
Burger King has killed off their advertising mascot, if that’s the right word for a plastic-faced man. During more than 50 years, the king morphed from a sign to an animated character to a creepy part-man-part-super-sized-mask. You can take a look at several commercials on the hubze blog that will make you wonder why they Continue Reading →
gaffneys
I live in a small city, Saratoga Springs, NY, whose population and retail business at least double for 7 weeks each year. It’s called “The Season.” The resort retail business model is to: – Rake in profits during this short window plus December and a few special weekends and holidays, and – Try not to Continue Reading →
Exclusive Post Content Available Including News, Sports, Business, Page Six® and More New York, NY  (August 17, 2011) – The New York Post app for Android, which makes content – including breaking news, sports, business, opinion and Page Six – available to Android users, makes its debut on Android Marketplace today. New York Post app Continue Reading →
CEA’s Karen Chupka Named TSEA’s Best Show Manager Arlington, Va., August 16, 2011 – The Consumer Electronics Association (CEA)® today announced that the 2010 International CES® was named Favorite Show by Trade Show Exhibitors Association’s (TSEA) Exhibitor’s Choice Awards. CEA’s senior vice president of events and conferences, Karen Chupka, was also named TSEA’s Best Show Continue Reading →

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