Advertising & Marketing

AMC Networks’ planned $1 billion purchase of ChelloMedia from Liberty Global will undoubtedly turn the mid-level U.S. cable network company into an international content giant. At the same time, expect Liberty Global to become even larger. In fact, by this time next year, Liberty may well become even a bigger player in the U.S. cable Continue Reading →

All media that fail to offer an enhanced value exchange will soon become Spam. While that may be a bold statement, we can easily turn to the traditional models of mass media and see how they are faring in today’s world. Mass media are based on old models of communication. If anyone doubts this, they only Continue Reading →

Facebook on Friday moved ahead with proposed changes to its privacy policies to clarify that users’ posts on the site can be used in advertisements, but that users have controls to limit their appearance. In August, Facebook proposed revisions to its Statement of Rights and Responsibilities, in which it said that it can use the Continue Reading →

There’s a lot of speculation over whether or not the Twitter IPO is a smart long-term investment. — NewsToLiveBy (@NewsToLiveBy) November 11, 2013 If Twitter is so valuable, then we should be able to talk about anything in 140 characters or less. Right? — NewsToLiveBy (@NewsToLiveBy) November 11, 2013 With the IPO in mind, an Continue Reading →

Piqora, the third-party and unofficial marketing and analytics service for Pinterest, has revealed findings about how the visual bookmarking and curation site drives e-commerce, after analyzing 1,000 brands between February 1 to October 31 this year. It was found that on average during that period a Pin drives two site visits and six pageviews, and Continue Reading →

First there was the Boy Scouts’ “Respect Copyrights” activity patch, backed by the Motion Picture Assn. of America. Then there was “Crime-Fighting Canines,” a weekly anti-piracy comic strip series for children in which two black Labrador retrievers named Lucky and Flo sniffed out bootleg DVDs. The series was part of a school education campaign led Continue Reading →

For about two years, Google refused to let Nielsen place measurement tags on ads running on YouTube, a stance that media buyers say stopped some advertisers buying time on the online video site. Last week, Google reversed its position in a decision that analysts say could fuel the shift of TV ad dollars to online Continue Reading →

Today’s blog continues with Jan Wallen (you can check out her website here), an expert on selling online who literally wrote the book on using LinkedIn, answering more LinkedIn job search questions about how to use this social networking site for job search. (Here’s a link to the previous seven LinkedIn job search questions.) Final Five LinkedIn Continue Reading →

Tim Kreider lit a fire under the blogosphere in late October with an opinion column in The New York Times called “Slaves of the Internet, Unite!” In the piece, Kreider gripes about hard-working young writers who contribute to various web sites and receive no compensation — even when the work generates massive traffic and thousands Continue Reading →

Theme weeks have become a commonplace deal in New York over the past decade. This past week, the television industry launched one to call its own, and if it’s nurtured well, it could stand shoulder-to-shoulder with Advertising Week, Internet Week, Social Media Week and the rest as a festival both industry leaders and the public Continue Reading →