Advertising & Marketing

Despite a lot of complaints about the ads Instagram began running recently, the Facebook-owned mobile photo and video sharing service is seeing success so far from the ads, Instagram CEO Kevin Systrom said on Wednesday. Speaking at Gigaom’s Roadmap conference in San Francisco today, Systrom said more than 5% of the ads, which feature prominent Continue Reading →

The annual Media Tech Summit is the best coliseum to study titans in battle. Shelly Palmer and Landmark, along with a dozen important organizations in the media space as sponsors, delivered wisdom, insights and updates during Media Week in New York. Other notable events included the Digital Place-based Advertising Association (DPAA) “Video Everywhere” Summit, the Digital Continue Reading →

Four days after fashion designer Michael Kors became the first brand to run ads on Instagram, Nitrogram, a company specializing in analytics for Instagram, has taken a peek behind some of the key metrics of the inaugural campaign. Just to recap, Instagram revealed it would begin offering sponsored posts in its app last month, before Continue Reading →

A new era has begun in the kingdom of photo filters and hashtags. Instagram has recently served users in the US its first ad ever, and (as par for the course for a change this big) not everyone’s happy. The unlucky guinea pig getting all the hate is fashion designer Michael Kors, who featured one Continue Reading →

We hear people often talk about “taking initiative.” Sure, it’s an important quality for Millennials to possess, but what does it mean to “have initiative”? What does it look like in practice? Today’s News To Live By runs on 100% Initiative. It’s like supreme-grade fuel that costs nothing and never runs out. Below, I have bolded Continue Reading →

The 2014 International CES (January 7-10 in Las Vegas) is around the corner. Thinking back to last year’s show, there were a few trends that stood out: The Goldilocks Screen-size Strategy If the 4″ iPhone screen was too small and the 5.7″ Samsung Galaxy Note screen was too big, perhaps the 4.7″ HTC One screen Continue Reading →

Facebook is testing technology that would greatly expand the scope of data that it collects about its users, the head of the company’s analytics group said Tuesday. The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its Continue Reading →

I took advantage of a recent lunch with fellow MENG member Jan Wallen (you can check out her website here), an expert on selling online who literally wrote the book on using LinkedIn, to ask her LinkedIn job search questions relating to how executives should use this social networking site. Following are Jan’s answers to the LinkedIn Continue Reading →

Jeh Johnson must hand out his resume like a stack of business cards. Jeh (pronounced ‘Jay’) is poised to succeed Janet Napolitano and become our next secretary of the Department of Homeland Security. Johnson didn’t wake up and become head of DHS. As Politico explains, he’s held several high-profile positions in and around our government. When a Continue Reading →

Instagram on Thursday revealed how ads will look like on the social network when they finally come to the photo-sharing app. The Facebook-owned company is treading carefully and says it will gently introduce users to the concept by posting a one-time sample ad for its US-based users “within the coming week.” Earlier this month, Instagram Continue Reading →