Advertising & Marketing

Girl Watching TV

Too Much TV? Depends Where You Look

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The entire digital ecosystem attends the NAB Show 2017 (April 24-27 in Las Vegas), including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Mobile, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, Online Video, IT, Virtual and Augmented Reality, and so many more. Seth Shapiro, Senior Advisor, The Palmer Group, offers his […]

Digital Transformation

Digital Transformation in 7 Steps

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The phrase “digital transformation” is so overused that it may be on the brink of its own transformation from a business imperative to a hackneyed refrain. Clichés aside, digital transformation "is" a business imperative and time is the enemy. So, let’s have a look at seven brain-busting steps that will enable you to create value in your organization through digital transformation.

Is Apple Over?

Is Apple Over?

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For more than a decade, if Apple manufactured it, we purchased it – in bulk. There are so many Apple devices in our offices, someone once said, “It looks like Steve Jobs threw up in here.” That was then.

Twitter Boxing

How to Win a Twitter War

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Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible.