Advertising & Marketing

I rarely write about projects that I’m involved with, but I am super-excited about AXE App Day 2011, the first-ever developer day staged by a brand. Developer conferences are not new.  Tech companies like Apple, Google, Facebook and Microsoft have them all the time.  What makes AXE App Day 2011 unique is that Unilever is Continue Reading →

Marketers love to talk about a company’s messaging and conduct elaborate processes described as communications audits. They’re usually a good idea, but often unnecessarily complex, time consuming, and expensive. You can take these two-simple steps and get a very good understanding of what your employees are communicating about your firm. After all, the most important Continue Reading →

Re-syndicated from MENGonline.com Do you want to get hired, promoted, or “just” keep your job?  The two secret words to achieving these objectives are “uniquely useful.” Useful is fairly obvious:  can you do what needs to be done? Think of this as a pass-fail test. I admit the test isn’t always executed fairly. We all Continue Reading →

Tom Durkin performs 400 original mini dramas during 7 weeks each summer as the announcer at Saratoga Springs, NY historic racetrack. I hope you’ll listen to his call (that’s horse racing jargon for announcing) of Rachael Alexander winning the Woodward in 2009. I was there, and he made a great contest even more exciting. If Continue Reading →

Burger King has killed off their advertising mascot, if that’s the right word for a plastic-faced man. During more than 50 years, the king morphed from a sign to an animated character to a creepy part-man-part-super-sized-mask. You can take a look at several commercials on the hubze blog that will make you wonder why they Continue Reading →

I live in a small city, Saratoga Springs, NY, whose population and retail business at least double for 7 weeks each year. It’s called “The Season.” The resort retail business model is to: – Rake in profits during this short window plus December and a few special weekends and holidays, and – Try not to Continue Reading →

Exclusive Post Content Available Including News, Sports, Business, Page Six® and More New York, NY  (August 17, 2011) – The New York Post app for Android, which makes content – including breaking news, sports, business, opinion and Page Six – available to Android users, makes its debut on Android Marketplace today. New York Post app Continue Reading →

CEA’s Karen Chupka Named TSEA’s Best Show Manager Arlington, Va., August 16, 2011 – The Consumer Electronics Association (CEA)® today announced that the 2010 International CES® was named Favorite Show by Trade Show Exhibitors Association’s (TSEA) Exhibitor’s Choice Awards. CEA’s senior vice president of events and conferences, Karen Chupka, was also named TSEA’s Best Show Continue Reading →

August 15, 2011—New York, NY—SELF, the women’s well-being and fitness magazine published by Condé Nast, introduces the SELF Diet Tapper, the first ever consumer text-based diet program. The program, created by Editor-in-Chief Lucy Danziger, will provide SMS texts five times daily to send a friendly reminder for users to simply “Eat! Drink! Move!” during the Continue Reading →

The mobile app that gets you addicted to something useful for a change. iTunes WordWit NORWALK, CT, August 16, 2011 — WordWit from Ballpoint, Inc. pairs misused words with their evil twins, explains them clearly, and provides entertaining examples from literature and the media. If that’s not enough, you can master those troublesome duos with Continue Reading →