Advertising & Marketing

As a serial entrepreneur and having gone through this startup process a few times, I believe you get your funding at the exact moment you deserve it. With a flying start, it will look easy, but as time passes, you business has to keep up with the changes. In the beginning, as a confident founder Continue Reading →

The eye sees only what the mind is prepared to comprehend. — Henri Bergson, French Philosopher and Educator We have a brand new term that is creating considerable buzz: Real Time Marketing. And like most trends that reach the level of “buzz worthiness,” this one will most likely fade into the same ignominious darkness that befit Continue Reading →

YouTube is testing out a new pre-roll ad setup across the site that looks a lot like the current Hulu offerings. The new ad displays before the video starts, where a pre-roll ad would normally begin playing and offers the viewer to pick their poison. The ads offer the ability to view a longer ad Continue Reading →

In the February 17 issue of the New York Times Magazine Robert Draper wrote an article titled “Can the Republicans Be Saved From Obsolescence?” The graphics are awesome; check them out. Draper reported on a Republican-conducted focus group session in which a researcher asked what younger swing voters associated with the word “Republican.” When the Continue Reading →

You can apply the Five Ps of Marketing: Product, Place, Price, Promotion and Persona (which is my personal addition) to your job search since you’re basically marketing yourself when in job search mode. Product: How do you prove that your functional skills match the job specifications? You need to prove that you can do the exact Continue Reading →

“Penny for your thoughts?” asked my mentor. I should have sold them all because I would have ended up with $104.52 in my pocket. As a founder, you don’t have a single thought, or even five or ten. It’s more like 1,435 swirling in your mind at any given moment. Wearing multiple hats means you Continue Reading →

For the second year in a row, Google is the best company to work for in America according to the 2013 FORTUNE list of the “100 Best Companies to Work For.” Google also “earned higher marks from marketers and ad agencies than any other media company last year, according to the latest annual Advertiser Perceptions Continue Reading →

American Express is upgrading its Sync program with Twitter to let cardholders buy stuff by using a hashtag. Starting Monday, AmEx customers who sync their cards can buy items if they use the right hashtag. The first such item is a $25 AmEx gift card, which will go for $15 if you tweet #BuyAmexGiftCard25. Other Continue Reading →

If anything, the blackout during the Super Bowl confused things even more regarding where companies should target their communications to customers. A multi-modal approach still seems to be the answer. Okay, so the blackout— The lights went out in the Superdome in New Orleans during last Sunday’s game. Because it takes a while for stadium Continue Reading →

I have alluded to the fact that I have been working on a start-up idea over the past few months. In the coming days, I will be in launch mode (scary). As I have been preparing, I have been thinking about the reasons why I am doing this. Trust me: this process is not for Continue Reading →