Machine learning, AI, cognitive computing, natural language understanding, image recognition, pattern matching, autonomous devices – these are just a few of 2017’s loosely defined catchall phrases. But in practice, they each refer to a significant field of study that is guaranteed to have an impact on the way people live and how business is done. So here are five things that you, as the leader of an organization that is singularly focused on creating shareholder value (however you define it), need to know ...
Advertising & Marketing
The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when. Delivery and analytics are their core competencies. Additionally, Netflix and Amazon own their customer billing relationships, and whoever owns the customer usually wins.
FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS, and Fox), and the media business will never be the same.
The entire digital ecosystem attends the NAB Show 2017 (April 24-27 in Las Vegas), including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Mobile, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, Online Video, IT, Virtual and Augmented Reality, and so many more. Seth Shapiro, Senior Advisor, The Palmer Group, offers his […]
The phrase “digital transformation” is so overused that it may be on the brink of its own transformation from a business imperative to a hackneyed refrain. Clichés aside, digital transformation "is" a business imperative and time is the enemy. So, let’s have a look at seven brain-busting steps that will enable you to create value in your organization through digital transformation.