Advertising & Marketing

The beauty of Instagram is its simplicity and lack of advertisements. But if comments made by Carolyn Everson, Facebook’s vice president of global marketing solutions are accurate, advertisements could be coming to Instagram in the near future. When asked if Facebook would put ads on the photo-sharing app and micro social network, Everson said that Continue Reading →

This has been a year of extremely productive writing for me. Long-time readers of this column may question that statement, as I’ve had less columns here in 2012 than in prior years. Why is that? Over the last twelve months, I have been writing a book. “Entering the Shift Age” is a deep look into Continue Reading →

Tablets are an important resource for small businesses. Not only do tablets provide today’s small businesses with tools to enhance productivity and efficiency, they also provide an additional way to market their products and services to consumers. Tablets play a critical role in today’s modern world and, within a few years, they are expected to Continue Reading →

Facebook announced on Tuesday that its Facebook Gifts service is now available to everyone in the US, and that as part of its public rollout, the company has now enabled users to make charitable contributions to a number of non-profit partners. Users can now donate to the Robin Hood Foundation’s Hurricane Sandy relief efforts, adding Continue Reading →

Thomas Ricks, Pulitzer-Prize winning journalist and author of the NY Times best-selling book about the war in Iraq, Fiasco, and the current hot seller, The Generals: American Military Command from World War II to Today, had an interview with Fox News cut off after 90 seconds because he dared tell the interviewer Jon Scott the Continue Reading →

In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content. Dubbed the C-TV study, it concluded that, in terms of ad recall, online video advertising was substantially more effective than TV advertising. This year, in a major collaborative neuroscience study with VEVO, the prominent music-video channel, UM wanted to revisit that Continue Reading →

Every day, we’re bombarded with advertising. Billboards. TV. Internet. Flyers. Cereal. Shoes. Advertising comes in every form and flavor, and it’s impossible to get away from. I wrote on my blog a few weeks back about how it was interesting that nobody was talking about the fact that Windows 8 bakes in ads into Microsoft’s Continue Reading →

  eMarketer recently estimated that buying display ads through real-time bidding (RTB) platforms will account for 13 percent of online display spending in 2012, and will rise to 25 percent in 2015. Does the increased use of RTB mean that more and more salespeople will be disintermediated by ad exchanges and trading desks and put out Continue Reading →

For the first time in my career, I used F.U.D. (Fear/Uncertainty/Doubt & Dread) marketing for a local election that was very important to my small town of Saratoga Springs, NY. Last week, I learned that we had won big, taking 23 of 25 voting districts. I want to pass on a few marketing lessons I Continue Reading →

Facebook is hooking businesses near its Menlo Park, California headquarters with routers to test a free Wi-Fi program, according to the Los Angeles Times. To access the free Wi-Fi, users simply have to use the social network’s “Check-in” feature. Once that’s done, they will be brought to the business’ Facebook page and then allowed onto Continue Reading →