Tay is a combination chatbot and AI system designed by Microsoft to "engage and entertain people where they connect with each other online through casual and playful conversation." It was specifically "targeted at 18 to 24 year olds in the U.S., the dominant users of mobile social chat services in the U.S." If the words "designed" and "targeted" are off-putting, then you're really not going to care for one of the system's recent, now infamous, tweets ... but, there is much, much more to learn from Microsoft's mistake.
Advertising & Marketing
Instagram recently announced the inevitable – it will transition away from its pure, lovable, chronological feed to an algorithmically calculated feed. There is all kinds of goodness in this simple idea. On the other hand, posts that the algorithm scores as "less interesting to you" (whatever that content may be) will be demoted or ultimately not shown. Free social at scale is an endangered species (this is not news). But with the Instagram transition, it is more endangered than ever.
Why is Twitter in real trouble? In a world that is becoming more and more connected every day, Twitter has done the unthinkable: it has shrunk. What's worse is that Twitter gets more free TV advertising than almost any other product or service which leaves two possibilities: (1) TV advertising does not work. (2) People don’t like the product. I’ll go with number 2. Here's why ...
Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.
The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." Mr. Danon was making a point – but also describing a form of warfare so new it does not yet have a name.