Officially, CES® 2017 runs from January 5 through January 8, 2017. That's Thursday through Sunday, so Las Vegas weekend rates apply. To maximize your CES investment (and to help you financially justify a weekend in Vegas), here are five reasons CES 2017 will be awesome!
Advertising & Marketing
"The media is rigged. Big League," to quote a famous media critic. But the MSM is probably not rigged the way you think it is. That said, the MSM is amoral, irrevocably corrupt and, sadly, can never be fixed. The truth is now truthy, reality has transmogrified into wikiality, facts have become flexible, and the thin permeable membranes that used to separate journalism, opinion, commentary and entertainment have disintegrated. To help you understand why, I offer this accurate, albeit oversimplified, description of how the mainstream media is "rigged" and what you can do about it.
Dani Mathers looked up and saw a woman who aesthetically offended her. She had a thought … a silent, personal thought. A hackneyed, pop-culture meme came to her: “If I can’t unsee this then you can’t either.” It was so clever! So witty. She lifted her smartphone. It’s a bit catty, but it’s sooo perfect. A quick Snap. It’s funny, right? She was done typing the caption before she finished thinking. Well, mean/funny … but it’s OK. A quick tap. It was over in an instant -- Playboy Playmate Dani Mathers's thought unleashed on an unsuspecting world. Clearly, we now have all the tools we need to use our thoughts to destroy ourselves -- and they are more powerful than you probably imagine.
Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.
Augmented Reality (AR) is not new, but thanks to Pokémon Go it is newly relevant. The game has broken every record for adoption, users, and time spent, and it has given Nintendo a much-needed boost in both buzz and market cap – oh, and it's super-fun to play. Even if you never download the game or even look at a screenshot, here are a few things about Pokémon Go's epic launch that may move you from "I couldn't care less" to "Hmm … that's interesting."