Advertising & Marketing

iPhone 6s

Ad Blocking – This Time It’s Serious

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Apple's iOS 9 (the new iPhone operating system) contains a very special feature that enables third-party app developers to develop Ad Blocking tools. These tools, which have been around for PC-based web browsers for years, are probably better described as "content blocking" because they allow you to block all kinds of noncommercial stuff (also because there is a heated debate as to whether or not ads are "content"). Pundits and students of the commercial advertising business have identified this technological achievement as the beginning of the end of days. Others cite history and say the industry will get past the problem. After all, content blocking is not new; it's just newly relevant. Right?

S&P Media Index Aug 15

Mediamageddon – If ESPN Dies, We All Die!

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Last week the S&P Media Index lost 8.3 percent (approximately $53.7 Billion of value) in just three days. During that time, shares of Viacom lost 20 percent, 21CF (Fox) and Discovery Networks lost 11 percent, Disney took a 9 percent hit and even CBS dropped 6 percent. It was a tough week. Is this the beginning of Mediamageddon?

Robocallers

Robocalls: The Do Not Call Registry Epidemic

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Even though my phone number is listed in the National Do Not Call Registry, I've started to receive Robocalls on my mobile phone. It's more than a mild annoyance. On a bad day I'll receive two or three of them, and about once a day I receive an unwanted Robotext.

1776

7 Hottest Tech Trends in 1776

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In the 1770s, America was a relatively low tech, agrarian society. But all that was about to change. So here, for your Independence Day reading pleasure, are the seven hottest tech trends circa 1776.

Is Consulting Right For You? 7 Things to Consider

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First and foremost, the transition from corporate executive to successful consultant has more to do with self-knowledge than subject matter expertise or skill. If you have been successful in business, you probably have the skills to become a successful consultant, but here are seven important things to think about.