Advertising & Marketing

promoted

Are You “Uniquely Useful”?

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Re-syndicated from MENGonline.com Do you want to get hired, promoted, or “just” keep your job?  The two secret words to achieving these objectives are “uniquely useful.” Useful is fairly obvious:  can you do what needs to be done? Think of this as a pass-fail test. I admit the test isn’t always executed fairly. We all […]

My Favorite Storyteller Is Tom Durkin

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Tom Durkin performs 400 original mini dramas during 7 weeks each summer as the announcer at Saratoga Springs, NY historic racetrack. I hope you’ll listen to his call (that’s horse racing jargon for announcing) of Rachael Alexander winning the Woodward in 2009. I was there, and he made a great contest even more exciting. If […]

creepy-burger-king-king

The King is Dead; Long Live the Clown

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Burger King has killed off their advertising mascot, if that’s the right word for a plastic-faced man. During more than 50 years, the king morphed from a sign to an animated character to a creepy part-man-part-super-sized-mask. You can take a look at several commercials on the hubze blog that will make you wonder why they […]

gaffneys

Small Resort City Teaches Marketing Lessons

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I live in a small city, Saratoga Springs, NY, whose population and retail business at least double for 7 weeks each year. It’s called “The Season.” The resort retail business model is to: – Rake in profits during this short window plus December and a few special weekends and holidays, and – Try not to […]

New York Post APP available on ANDROID MARKETPLACE TODAY

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Exclusive Post Content Available Including News, Sports, Business, Page Six® and More New York, NY  (August 17, 2011) – The New York Post app for Android, which makes content – including breaking news, sports, business, opinion and Page Six – available to Android users, makes its debut on Android Marketplace today. New York Post app […]