Advertising & Marketing

DoubleDown Casino Launches The World’s First Social Slot Tournaments on Facebook

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2 Million Monthly Players Compete for Huge Virtual Prizes SEATTLE, July 19, 2011 – Double Down Interactive, a casual games developer of the world’s largest virtual casino, has set another precedent in the marketplace with the introduction of Social Slot Tournaments at the DoubleDown Casino™ found on Facebook. “Over the last year, millions of social […]

Cookstr Launches New Digital Recipe Collections Exclusively on Apple’s iBookstore

NEW YORK, July 19, 2011 /PRNewswire/ — Cookstr, the world’s #1 collection of cookbook recipes available online, today launches its first original offering of curated recipe content exclusively on Apple’s iBookstore. Created as a model for Cookstr’s collaboration with book publishers, the company’s iBookstore offering includes curated sets of 10 recipes ($0.99), 50 recipes ($3.99) […]

Isis Forms Relationships with Visa, MasterCard, Discover and American Express

Isis Becomes the First Mobile Commerce Platform with Support of All Four National Payment Networks ASPEN, Colo. – July 19, 2011 – Isis, the national mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced that Visa, MasterCard, Discover and American Express will join Isis in making mobile commerce a reality […]

Dutch Tripolis Solutions opens new office in Turkey

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International clients stimulate worldwide expansion Istanbul, 18 July 2011 – Dutch e-mail service provider Tripolis Solutions, a market leader in e-mail, mobile and social marketing, is expanding its activities to Turkey. The new office of Tripolis will officially open in Istanbul today. On the 8th July Tripolis announced the expansion of its activities into Argentina. […]

NEW IAB SURVEY OF 300 BRAND MARKETERS SHOWS RAPID RISE IN MOBILE BUDGETS

IAB Mobile Marketing Center of Excellence Releases ‘Marketer Perspectives on Mobile Advertising’ Study Finds Nearly Three-Quarters of Top Marketing Executives Look to Increase Their Mobile Spend Over Next Two Years New York, NY (July 18, 2011) — Though mobile interactive advertising platforms are still considered a complex landscape of constant innovation by many brands and […]