DeFi

Posts I've written about DeFi. Subscribe to my newsletter to make sure you don't miss anything.

Where Are Your NFTs?

NFTs
You just purchased your first NFT. Where is it? Is it sitting in your account on the marketplace you purchased it from? Do they have custody of your digital asset or do you? Did you transfer your NFT to your crypto wallet? If so, do you believe your new NFT is actually in your wallet? It isn't. That's not how this works. Here's what is really in your wallet. Continue Reading →
Shelly Palmer Innovation Series Summit 2022
You can attend the “must attend” event during CES® 2022 whether you’re going to Las Vegas or working from home. The Shelly Palmer Innovation Series Summit will stream live on January 5, 2022 at 11 a.m. ET at shellypalmer.com/live. Continue Reading →

You’re Invited

It is my pleasure to invite you to the 2022 Shelly Palmer Innovation Series Summit, streaming on YouTube Live, Jan. 5 at 11 a.m. ET. Continue Reading →
MetaMask Hacked
My MetaMask Chrome Extension Wallet was hacked. The ETH is gone forever. Even though I can clearly see that address of the wallet that stole it, there's nothing I can do to get it back. I'm just writing this blog post as a warning for anyone who thinks keeping more than a few hundred dollars in a "hot wallet" is a good idea. I always keep a small amount of ETH in my MetaMask wallet to buy virtual goods and NFTs and game tokens, etc. I have been aware that the wallet was vulnerable to attack, but this hack is remarkable. They must have figured out my password – which is hard to do. Here's a chronicle of the events. I'll keep it updated. Continue Reading →
CryptoPunks
You know how to amass a $1 million fortune investing in NFTs? Start with $5 million. If you are trying to “get rich quick,” stop reading now. There’s nothing here for you. If, on the other hand, you want to dig a little deeper into the most popular use cases for NFTs and the transitional technologies empowering web 3, read on. Continue Reading →

Web 3 and the Turkey Trot

Turkey Trot
At the annual Gobble Gobble Wobble 5K run, a family-friendly “Turkey Trot” event that brings the community together to get their “tailfeathers moving,” there were a bunch of retail booths selling food, local produce, homemade goods, and arts & crafts. This year, each local artisan had an easy way for you to purchase with a credit card as well as an easily accessible eCommerce site. Three years ago, this was an all-cash shopping zone. This year (if you knew where to look), customer experience, customer service, customer relationship management (CRM), and relatively sophisticated data-gathering were on full display. Which made me wonder about the impact Web 3 and decentralized finance might have on future Gobble Wobblers. Continue Reading →
Tokenomics
What’s the best cryptocurrency to invest in? Will the value of this NFT go up? Is the DAO I’ve been thinking about worth joining? How much BTC should I buy? Is this stablecoin really stable? How much can I really earn from this Web 3 or metaverse “play to earn” game? After you get excited about a project, your next step should be a deep dive into its tokenomics – it’s the key to understanding the true value of any token-based investment. Continue Reading →
Here's a headline from today's tech news: "Ethereum Game Axie Infinity Launches Ronin DEX, SLP Token Spikes 74% -- The Ethereum-based crypto game just added utility to its sidechain with the Katana DEX—and now its tokens are pumping." If you work in brand marketing, technology, media, or finance and you do not understand every word of the announcement above, it's time to level up. Continue Reading →

The Metazoic Era

Wall-E
As we transition from the Cenozoic Era (the age of mammals) to the Metazoic Era (the age of metaverses), it should be noted that the vast majority of people entrapped and addicted to social media already live in a metaverse. Social media platforms have nothing to do with reality; the environments depict aspirational worlds where everyone is their very best self. In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Mark Zuckerberg has an idea. Continue Reading →

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