Hello Barbie! is an IoT-enabled Barbie Doll with blonde hair, blue eyes and a built-in surveillance system. She's not the first of her kind (and she won't be the last), but here's what you should know about bringing it, or any connected device, into your home.
Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.
The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." Mr. Danon was making a point – but also describing a form of warfare so new it does not yet have a name.
Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge.
“Have a magical day!” is the way Disney cast members wish you farewell. They’re not kidding. The “happiest place on earth” does its best to make it so. The cast members (Disney-speak for employees) help, but Walt Disney World is well on its way to achieving consciousness. How? As Arthur C. Clarke so eloquently stated, […]
How can mature brands drive growth? The answer might be found with beer, Pop-Tarts and a simple algorithm.
In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works.
Data science is all the rage. Almost every CMO I know wants a data scientist for their very own – they are the status symbol du jour for senior executives everywhere. But… building the right data science team for your organization is not as easy as picking the right data scientist.
Data science allows us to combine hypothesis-based (deductive) reasoning and pattern-based (inductive) reasoning to extract actionable information from diverse data sources.
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