What made move 37 so interesting is that no one expected it. It was early in game two of the million-dollar Google DeepMind Challenge Match, and AlphaGo, an artificial intelligence (AI) system developed by Google, placed its 19th stone on a part of the game board that no human Go master would have considered. Some called it a "mistake." Others called it "creative" and "unique." But considering that AlphaGo went on to win its third game in a row against one of the strongest Go players in the world, the move should probably have been called what it really was: "intuitive."
Hello Barbie! is an IoT-enabled Barbie Doll with blonde hair, blue eyes and a built-in surveillance system. She's not the first of her kind (and she won't be the last), but here's what you should know about bringing it, or any connected device, into your home.
Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.
The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." Mr. Danon was making a point – but also describing a form of warfare so new it does not yet have a name.
Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge.