When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it.
Sometimes I walk into a room and say, “Alexa, what’s the temperature outside?” She answers by speaking the current temperature followed by an abbreviated weather report. She’s so human-like, I have to resist the temptation to say “Thank you” when she finishes. Importantly, Alexa is not a she; it is a component of Amazon's Echo natural language processing system. Amazon has anthropomorphized Echo with a female voice and a feminine name, which makes it easy to call Alexa a “she.” Should we be polite when we speak to it, or is it OK to be abrupt or even abusive? The device won’t care. It doesn't have feelings; but how will we teach our children to differentiate between machines that sound and act like people, and other disembodied voices that actually are people?
Generally speaking, there are two kinds of companies in the world: data rich and data poor. The richest of the data rich (Google, Facebook, Amazon, Apple, etc.) are easy to name. But you don't need to be at the top of this list to use data to create value. You need to have the tools in place to turn information (data) into action -- that's what the data rich do that the data poor and the data middle class do not.
Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase. This does not mean that to be successful executive you have to become a data scientist -- quite the contrary. It means that in order to be a successful executive, you need to understand how data is turned into action, be familiar with the methods of data science and data scientific research, and be able to think strategically about how to use data to create value for your business. All other things being equal, there is a significant difference between being literate and being fluent.
How soon will TV transform from wall-mounted 4K flat-screens to a 99-cent app in a VR/AR App Store? That's a question few will ponder this week as the National Association of Broadcasters gathers in Las Vegas for the NAB Show 2016. TV has both defined and enlarged mass communication for more than a half-century. No one in their right mind would suggest that big-screen TVs might go away – ever! Well, no one ever said I was in my right mind.