Data Science

Data science is all the rage.  Almost every CMO I know wants a data scientist for their very own – they are the status symbol du jour for senior executives everywhere.  But… building the right data science team for your organization is not as easy as picking the right data scientist.  Continue Reading →

Data science allows us to combine hypothesis-based (deductive) reasoning and pattern-based (inductive) reasoning to extract actionable information from diverse data sources.  Continue Reading →