Data Science

With the full understanding that killing 3rd-party cookies in its very popular Chrome browser would impact practically every advertiser, Google, the world's largest seller of advertising, offered its idea of a replacement: FLoC (Federated Learning of Cohorts). To make a long story short, practically everyone but Google hates the idea. Continue Reading →

Sometime next week, Apple will release iOS 14.5, which will require users to give explicit permission for apps to track them. This has had Facebook's knickers in a knot since the feature was announced, and they've been quite vocal about it. Continue Reading →

More than 500 million Facebook users had their data leaked. What can you do about it? Shelly Palmer offers tips to Bianca Peters and Kayla Mamelak on Fox 5's Good Day New York. Original Airdate: April 6, 2021 Continue Reading →

Ready to be part of a FLoC? That's Google's acronym for a Federated Learning of Cohorts, a toolset supposedly engineered to help take the "psycho" out of psychographics. Continue Reading →

We’re in the middle of a cryptocurrency bubble and an NFT (non-fungible token) craze. For context, the price of a Bitcoin (BTC) is bubbling around $56,000. The price of an Ether (ETH) is just over $1,700. That sounds bubbly, but this column is not about financial advice. I’m going to teach you, step by step, how to build a very small cryptocurrency mining operation so you can get a deeper understanding of the process. Continue Reading →

Whenever I'm asked about the fate of the television business, I always answer, "As goes the next NFL deal, so goes TV." Well, as everyone with even the slightest interest in the subject already knows, the NFL/TV deal is done—but times have changed. Continue Reading →

As part of a smear campaign designed to eliminate her daughter's cheerleading rivals, a woman in Bucks County, Penn., created deepfakes depicting her daughter's rivals naked, drinking, or smoking. Then, according to the Bucks County DA, she sent them to her daughter's coaches and to the victims of her attack with text messages urging the teenaged girls to kill themselves. Continue Reading →

Facebook and Google have to pay for news in Australia. That's the law! Except… there are loopholes that allow for negotiation, and the way the law is written allows both sides to spin the story as if they won. This raises the question: Who actually won? Continue Reading →

As the pandemic enters its second year, we're approaching an inevitable bifurcation of our society: "Presumed Safe" (those who have been vaccinated or exposed to the virus), and "Presumed Unsafe" (those who have not been vaccinated or have not been exposed to the virus). Two distinct groups that are going to test us in ways we've only read about in history books. Continue Reading →

Please forgive the seemingly clickbait headline, but it is factually correct. For all the right reasons, Olivia Munn used the power of social media to organize a "mob" to identify the alleged attacker of her friend's mother. The information supplied to the NYPD led to an arrest. Continue Reading →