They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asked as, “Is YouTube safe for my brand?” is a better question, and it is the proper lens for any serious marketing discussion.
I wrote an article back in April 2009 entitled Metamerica: Evolving The Governance Of A Digital Democracy. It begins, “Dateline New York: April 3, 2021” with breaking news about a massive, catastrophic data breach. So how would the Great Data Crash of 2021 happen? Or, perhaps more importantly, why have the questions I posed in 2009, and the very clear predictions of known consequences of our digital society, not only gone unanswered by our leaders but in many cases gone unasked? Let’s look back to help us see the future.
AI, specifically “augmented intelligence,” is going to have both an awesome and an unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work, and how it may dramatically change how we train our workforce.
Recent studies predict that by 2025 there may be as many as 100 billion IoT devices deployed worldwide. That’s roughly 14 connected devices or sensors for every person on Earth. My good friend Rob Mesirow and I have been spending a lot of time talking about the most practical ways to integrate “smart” technology into business processes.
The largest trade show in North America, CES® (formerly the Consumer Electronics Show) starts this week in Las Vegas. The numbers are staggering. There are roughly 4,000 exhibitors hawking their wares to approximately 180,000 people. I've been attending the show since 1996, and I can tell you from personal experience, it is one of the most exciting weeks of the year. Here's what I expect to see.
Subscribe to our daily newsletter featuring current events and the top stories in technology, media, and marketing.
Subscribe