Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge.
“Have a magical day!” is the way Disney cast members wish you farewell. They’re not kidding. The “happiest place on earth” does its best to make it so. The cast members (Disney-speak for employees) help, but Walt Disney World is well on its way to achieving consciousness. How? As Arthur C. Clarke so eloquently stated, […]
How can mature brands drive growth? The answer might be found with beer, Pop-Tarts and a simple algorithm.
In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works.
Data science is all the rage. Almost every CMO I know wants a data scientist for their very own – they are the status symbol du jour for senior executives everywhere. But… building the right data science team for your organization is not as easy as picking the right data scientist.