THE WGA began its strike at midnight after Sunday’s 10-hour marathon negotiation broke down. Writers are expected to begin picketing at 9 AM this morning outside high-profile locations, including major studios on the West Coast and Rockefeller Center in New York. The Guild issued a memo telling its writers to spend at least 20 hours […]
Do you know how fast your Internet connection is? If you believe the hype on TV, DSL is a zillion times faster than dial-up and FiOS is a zillion times faster than DSL and Cable modems rock because of the triple play, blah, blah, blah. But what do you really know about your broadband connection to the outside world? Does is take all night to upload a big flash memory card's worth of photos to Kodak Easy Share? Do you have a static IP address? Can you access the files on your desktop computer from off premises? How quickly can you upload your files to an online back-up service?
GOOGLE will announce a new service that turns the AdSense network into a video distribution tool. Web sites will be allowed to embed ad-supported YouTube content that is contextually relevant to their site, similar to how they currently embed relevant ads. The move will give video creators a distribution channel that extends beyond YouTube.com, as […]
GOOGLE‘s entry into the mobile phone market will come purely as a software provider, according to the NY Times. The search-giant has been working for two years on a mobile Linux-based operating system, which it will offer to handset makers for free. The company is seeking to extend its advertising dominance into the mobile market, […]
IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring […]