Electronics

MediaBytes 10.05.2007

By

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring […]

MediaBytes – 09.24.07

By

CW NETWORK will launch a newsmagazine-style show this Sunday that will not break for traditional commercials. Instead, “CW Now” will seamlessly present entertaining, paid segments as part of the regular program. The first episode will feature a celebrity-filled segment pitching a new Xbox game’s availability at Wal-Mart. UNIVERSAL STUDIOS will launch its own mobile website […]

MediaBytes 09.20.2007

By

NBC UNIVERSAL plans to launch NBC Direct this November. The service allows consumers to download NBC shows for free, for one week immediately following broadcast. Downloaded shows will contain commercials that cannot be skipped, and will expire after one week. NBC U plans to offer paid, commercial-free downloads by mid-2008. ABC has struck a deal […]

MediaBytes 08.30.2007

By

NEWS CORP. and NBCU have released more details about their upcoming joint venture into the online video business. The new company will be called “Hulu.” CEO Jason Kilar posted a message on the newly-launched Hulu.com, saying that the site will begin a “private beta” phase in October. The site includes artwork from several top shows […]

MediaBytes 07.11.2007

By

FCC CHAIRMAN KEVIN MARTIN is proposing open access requirements for a 22 MHz block of the 700 MHz spectrum. In an interview on Tuesday, Martin pushed for a “truly open broadband network” available to any device and any application. He said that the current standard of bundling cellphone service with specific devices hinders innovation and […]