Viacom – Microsoft – Hulu – Nielsen – Invidi – P&G – MediaBytes 12.20.2007


VIACOM and MICROSOFT have signed an extensive multi-platform partnership. Viacom content will be distributed on Xbox Live and MSN with the two companies splitting revenue. Microsoft will sell and serve display advertising for Viacom sites and purchase advertising on Viacom’s TV and web properties. Lastly, Viacom will produce casual games for MSN and Windows and […]

MediaBytes 11.05.2007


THE WGA began its strike at midnight after Sunday’s 10-hour marathon negotiation broke down. Writers are expected to begin picketing at 9 AM this morning outside high-profile locations, including major studios on the West Coast and Rockefeller Center in New York. The Guild issued a memo telling its writers to spend at least 20 hours […]


The Secret World of Bandwidth


Do you know how fast your Internet connection is? If you believe the hype on TV, DSL is a zillion times faster than dial-up and FiOS is a zillion times faster than DSL and Cable modems rock because of the triple play, blah, blah, blah. But what do you really know about your broadband connection to the outside world? Does is take all night to upload a big flash memory card's worth of photos to Kodak Easy Share? Do you have a static IP address? Can you access the files on your desktop computer from off premises? How quickly can you upload your files to an online back-up service?

MediaBytes 10.09.2007


GOOGLE will announce a new service that turns the AdSense network into a video distribution tool. Web sites will be allowed to embed ad-supported YouTube content that is contextually relevant to their site, similar to how they currently embed relevant ads. The move will give video creators a distribution channel that extends beyond YouTube.com, as […]

MediaBytes 10.08.2007


GOOGLE‘s entry into the mobile phone market will come purely as a software provider, according to the NY Times. The search-giant has been working for two years on a mobile Linux-based operating system, which it will offer to handset makers for free. The company is seeking to extend its advertising dominance into the mobile market, […]