Clients want us to deliver online experiences that are competitive with Facebook, Amazon, Netflix and Google, and other top-tier tech companies because that’s what consumers demand. This has created a war for talent unlike anything I’ve seen in my career. While it must be fought, it can never be won because the rules are not what they seem.
The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when. Delivery and analytics are their core competencies. Additionally, Netflix and Amazon own their customer billing relationships, and whoever owns the customer usually wins.
Analysts estimate that by 2030, self-driving cars and trucks (autonomous vehicles) could account for as much as 60 percent of US auto sales. That’s great! But autonomous vehicles are basically computers on wheels, and computers crash all the time. Besides that, computers get hacked every day. So you gotta ask, “Can self-driving cars ever really be safe?”
There has never been a reasonable expectation of online privacy, and there never will be. Regardless of what you may have recently heard about joint resolutions or nullifications, nothing has changed.
There was a recent tabloid piece featuring a video of a woman asking Alexa if it was connected to the CIA. At the time, the Echo Dot she was speaking to did not respond to the question. She asked a few times, and each time the Echo was silent. Conspiracy theorists weighed in. It was an amusing video, but the Daily Mail’s clickbait headline raises a legitimate question: Can Alexa lie?