An ICO is similar to an IPO (initial public offering) in that it offers a certain amount of ownership in a company to the public. In an IPO, a share of stock represents fractional ownership of a corporation. In an ICO, a crypto coin represents a percentage of ownership in pretty much any business endeavor offered by pretty much anyone. This lack of regulation and oversight allows for quick growth, pivots, and innovation but it also comes with a brand-new risk profile – which is both exciting and terrifying!
Proponents of the technology tout its convenience and the idea that you never have to remember your wallet or a password, ever again. While they are technically correct, chipping people invokes a train of thought that quickly descends to the darkest of places.
Jawbone just went belly up. Fitbit is on life support. The Quantified Self movement is busy measuring the last days of the fitness tracker fad; its 10,000 steps of fame are up.
Back, by popular demand, a reprise of my 8 Hottest Tech Trends of 1776. Enjoy!
I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing.