Management

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Marketing 401: Correlation vs. Causation
There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should too. If you live in the numbers camp, I’m going to confirm what you already know. If you live in the pretty pictures camp, buckle your seatbelt, because this is going to be a fast, bumpy ride. Continue Reading →
Think About This with Shelly Palmer & Ross Martin
Our new podcast, “Think About This with Shelly Palmer & Ross Martin” premieres today on the Westwood One Podcast Network. Subscribe at Apple Podcasts or literally anywhere podcasts can be found. The official press release says, “Hosted by visionary business adviser Shelly Palmer and Blackbird CEO Ross Martin, this podcast will challenge you to think Continue Reading →
To Google or To Amazon? Search is the Answer
According to eMarketer, the U.S. search ad market is expected to grow to $55.17 billion (up 18% YoY). Roughly 73 percent (approx. $40 billion) of that goes to Google. But Amazon is on fire. Its search business is growing fast and it is expected to reach almost 13 percent this year and nearly 16 percent Continue Reading →
Facebook: Platform, Publisher, or Ministry of Truth?
Facebook is being pilloried for its unwillingness to remove a paid advertisement by President Trump’s reelection campaign after Facebook was notified by the Biden campaign that the ad contained false statements about Joe Biden and his son. On the surface, this seems simple, and Facebook’s decision not to remove the ad seems wrong. But there is much more to the story. Continue Reading →
National Cybersecurity Awareness Month
Did you know October is National Cybersecurity Awareness Month? The US Department of Homeland Security (DHS) invented it to highlight its collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all Americans have the resources they need to be safer and more secure online. In case Continue Reading →

WeWork Will Stay Private

WeWork Will Stay Private
No one will be shocked or surprised to learn that We Company filed to withdraw its IPO. CEO Adam Neumann is out and the new team needs some time and privacy to turn WeWork around – if that is even possible. Others have covered the financial mess, so I won’t rehash it here. But as Continue Reading →

The Next 24

Delano Martin - The Next 24
I met Delano Martin yesterday. He’s been shot twice, and he spends his days trying to figure out how to stay alive. Before I tell you how Delano and I came to meet, I want you to read one of his poems. Continue Reading →
Google France
Online publishers in the EU were all excited about Article 15 of the EU’s copyright directive which allows the press to request money from platforms like Google and Facebook when copyrighted material appears on their respective sites. France transposed the EU’s copyright reforms into a national law that takes effect October 1st. There’s only one Continue Reading →

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