According to a Nielsen report, "Streaming claims largest piece of TV viewing pie in July," we have reached the inevitable future I (and many others) predicted 17 years ago when I put pen to paper. Continue Reading →
Media & Entertainment
Posts about Media & Entertainment.
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Want to know how fast virtual worlds are going to appear? TikTok recently added a new effect called "AI greenscreen." Users type a description, then the AI does its best to interpret the prose and output an image that can be used as a background for a TikTok video. Continue Reading →
When someone says "the metaverse," what do they mean? At the moment, the observable metaverse is a continuum that spans experiences from virtual reality (VR) through mixed reality (MR) to augmented reality (AR). The experiences are different, but some of the most successful metaverse projects share many common creative and technological attributes. What are they? To help figure it out, we've been developing a framework we call the Standard Model of the Metaverse. Continue Reading →
Whenever someone is struggling with the multitude of streaming services available on their smart devices, someone inevitably starts to wax poetic about the convenience of cable and the good ol' days (which everyone complained bitterly about back then, BTW). Continue Reading →
The headline says, "Apple Will Ship 1.5 Million AR/VR Headsets in 2023 at $2,000." Wait. What? $2,000? Yep, we all read it right. Continue Reading →
There's a relatively new acronym in the media business: FAST. It stands for Free Advertiser-supported Streaming Television. For all practical purposes, FAST is good, old-fashioned broadcast television delivered over the public internet (as opposed to via an antenna or cable or satellite). In the not-so-distant past, this kind of delivery was called "over the top" or OTT, but the defining differences are that FAST is free (except for the cost of your internet access), and the programs are scheduled at specific times, exactly the same way linear, broadcast TV channels are scheduled. Does it matter how the signal is delivered to consumers? Think about this... Continue Reading →
Back in June '21, Kim Kardashian shilled Ethereum Max on Instagram. When I learned about it, I wrote, “I’ve just become aware of the best example of everything that is bad (and hopefully temporary) about crypto-insanity.” Continue Reading →
Yesterday, I was fixated on NFTiffs, a ground-breaking initiative from Tiffany & Co. designed to sell both physical and digital collectibles that accessorize CryptoPunks, one of the most successful early NFT properties. Continue Reading →
Ever wonder how misinformation goes viral? Let's follow a typo made by CNBC as it propagates across the Web. The story quotes a post from Kim Kardashian and Kylie Jenner about the recent Instagram redesign. It's an object lesson about the truly revolting lack of journalistic standards that pervade our digital lives. Continue Reading →
For non-Big Tech businesses, when you want to do proprietary market research about a product or service, you go through a process. You start with a testable hypothesis, then you design an experiment to test your idea(s). That's followed by the selection of target personas, identification of the pool of potential research subjects, etc. For most of us, this is a well-established, time-consuming, resource-intensive process.
That's not the case for Instagram. Continue Reading →