Media & Entertainment

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MediaBytes 08.09.2007

THE TELEVISION BUREAU OF ADVERTISING announced that ePort is set to launch this November. ePort is the open-standard electronic exchange for buyers and sellers of TV spots, supported by CBS Television Stations, E.W. Scripps, Gannett Broadcasting, NBCU Stations, and several other broadcasters. The full suite of online transactions will be available in March 2008. FACEBOOK Continue Reading →

MediaBytes 08.08.2007

NBCU plans to launch DIDJA.com early next year. The site is an on-demand advertising site, and will offer an archive of TV commercials,, movie trailers, and other branded content. It will offer brand-specific channels, featuring all commercials by one company. NBCU is hoping advertisers will eventually pay for prominent placement on the site. ESPN plans Continue Reading →

MediaBytes 08.02.2007

GOOGLE is reportedly courting wireless operators to carry handsets customized for Google products. The search leader has spent hundreds of millions of dollars on the cellphone project and developed prototype phones. The phones are said to feature all Google mobile applications and a sophisticated new web browser. The company is not seeking an exclusive provider, Continue Reading →

MediaBytes 07.30.2007

CW is preparing to launch its new “cwickie” ad format. On August 10th, during “Friday Night Smackdown,” ELECTRONIC ARTS will lead off three pods with a 10-second cwickie. In addition, EA will run a 60-second isolated spot near the start of the program, and a 90-second isolated spot near the end. All ads will lead Continue Reading →

MediaBytes 07.18.2007

REVVER will begin testing a new ad model. The site currently offers a clickable billboard at the end of videos. However, this month it will experiment with pre- and post-roll video ads for the first time. As with the billboard model, content creators will share ad revenue 50/50 with Revver. CHARTER COMMUNICATIONS has revamped the Continue Reading →

MediaBytes 07.11.2007

FCC CHAIRMAN KEVIN MARTIN is proposing open access requirements for a 22 MHz block of the 700 MHz spectrum. In an interview on Tuesday, Martin pushed for a “truly open broadband network” available to any device and any application. He said that the current standard of bundling cellphone service with specific devices hinders innovation and Continue Reading →

MediaBytes 07.06.07

MICROSOFT has unveiled LiveStation, a peer-to-peer television broadcasting application. Built on the Silverlight platform, LiveStation will offer a major feature that Joost currently lacks: live TV. Microsoft is testing the application now, and a final version is due this October. NBC may stop creating original programming for Friday evenings, according to co-chairman Marc Graboff. In Continue Reading →

MediaBytes 07.03.07

NBC UNIVERSAL will shutdown NBBC, and merge its intended features into “NewSite,” the tentitive name for the new venture with News Corp. NBBC allowed content owners to upload videos for web syndication, and was expected to launch later this year. It had signed around 150 partners, including A&E and CNET. However, NBCU contacted the partners Continue Reading →

MediaBytes 06.29.07

NEWS CORP. and NBCU announced that Jason Kilar would be CEO of their joint venture into online video. During a conference call, News Corp. COO Peter Chernin backed off claims of a September release for the still-unnamed service, saying it “might not happen” in September. JAMAN, a P2P movie download company that focuses on indie Continue Reading →

MediaBytes 06.28.07

TUBEMOGUL, a video analytics company, has conducted a fascinating study of video sites to determine how viewers are counted. YouTube, Yahoo Video, and Metacafe were found to have strict counting requirements – generally requiring long views, and often ignoring multiple views from the same computer. AOL, MySpace, and Revver were found to have much looser Continue Reading →

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