Media & Entertainment

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ROCKETBOOM has adopted a sponsorship model. For $3000 per show, a sponsor will receive a 7 second post roll and a personalized blog entry. Quicktime versions of Rocketboom will also include an embedded link to the sponsor’s web site. Andrew Michael Baron, the CEO and founder of Rocketboom, recently discussed the challenges of finding advertising Continue Reading →
ABC and ESPN have both signed a deal with Cox, which will offer hit shows on demand, but prevent users from skipping ads.  Top shows, including “Grey’s Anatomy,” will be available 12 hours after initial broadcast.  The deal includes a test of technology that will target ads to specific Zip codes and commercials that are Continue Reading →
National Academy of Media Arts & Sciences
Recognizing the New Digital Generation New York, N. Y. – The Board of Trustees of the National Academy of Television Arts & Sciences today voted unanimously  to authorize the formation of a new peer group, the National Academy of Media Arts & Sciences, open to current and new members of any of the 19 chapters Continue Reading →
The DOLAN FAMILY privatization bid for CABLEVISION has been accepted by the board, but still must pass a shareholder vote. A “majority of the minority” must approve the deal. BRIGHTCOVE will syndicate CBS NEWS content across blogs and websites. Syndicates will be allowed to insert clips from CBS Evening News with Katie Couric, The Early Continue Reading →
OMMA
Get ready for two great conferences in March. First, meet me in Los Angeles on March 19th for OMMA. I’ll be moderating and hosting the Online Video track with Keynotes from Arianna Huffington of the Huffington Post and Jason McDonell, marketing director for Frito Lay’s Doritos brand (“Crash the Superbowl”). Then we’re off to San Continue Reading →
Optimum Triple Play
George Bernard Shaw once said, “Every profession is a conspiracy against the laity.” The media business is guilty as charged. I did not coin the phrase, “over the top,” but I did use it (with a brief explanation) in my column a couple of weeks ago. Apparently you do not have enough acronyms, portmanteaus and Continue Reading →

CES Over The Top

International CES
If you attended the 2007 International Consumer Electronics Show (CES) expecting to see the new, new thing — you probably came away disappointed. For the untrained eye, the show looked like it was filled with iPod accessories, very nice flat screen TVs, very cool GPS and automotive audio/video stuff and a few more iPod accessories. Continue Reading →

2006, 2007 and Beyond

Happy New Year!
As 2006 draws to a close, I thought it would be fun to list some of the key insights, take-aways and questions inspired by the “year of online video” and highlight some things to watch in 2007. Self Expression: The big news is that “you” are Time Magazine’s “Person of the Year.” In a stunning Continue Reading →

ESPN Mobile RIP

ESPN Mobile
On its Web site, ESPN Mobile says that it has “decided to change the direction of Mobile ESPN.” This is, of course, a euphemism for “sorry we tanked, your new phone may now be used as a paperweight or a very stylish tree ornament.” All kidding aside, the massive failure of ESPN Mobile provides a Continue Reading →

Oh Lord, Kumbaya

Anne Sweeney
“On the money, direct, to the point, Anne Sweeney, Co-Chair Disney Media Networks, President Disney-ABC Television Group flawlessly delivered a “let’s do it together” speech at Broadcasting & Cable’s ‘New Distribution Pipelines: Turning TV Content into Revenue’ keynote. What will we do together? Absolutely everything to do with alternative distribution of network content. How? Don’t Continue Reading →

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