Media & Entertainment

MediaBytes – 09.24.07

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CW NETWORK will launch a newsmagazine-style show this Sunday that will not break for traditional commercials. Instead, “CW Now” will seamlessly present entertaining, paid segments as part of the regular program. The first episode will feature a celebrity-filled segment pitching a new Xbox game’s availability at Wal-Mart. UNIVERSAL STUDIOS will launch its own mobile website […]

MediaBytes 09.21.2007

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CABLE AND SATELLITE OPERATORS have been hit with a multi-million dollar class action lawsuit seeking to force “a la carte” programming. Antitrust attorney Maxwell Blecher has filed the suit, asking the court to prevent cable and satellite companies from unlawfully bundling channels, and to award damages for forcing customers to pay for channels they do […]

MediaBytes 09.20.2007

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NBC UNIVERSAL plans to launch NBC Direct this November. The service allows consumers to download NBC shows for free, for one week immediately following broadcast. Downloaded shows will contain commercials that cannot be skipped, and will expire after one week. NBC U plans to offer paid, commercial-free downloads by mid-2008. ABC has struck a deal […]

MediaBytes 09.13.2007

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HULU will acquire MOJITI, a Beijing-based startup. Mojiti allows users to annotate videos, leaving comments at specific points for others to see. Its technology will be used extensively on Hulu.com, the joint online venture of News Corp. and NBC Universal. The deal is estimated to be worth $10 million. MYSPACE has signed a deal with […]

MediaBytes 09.11.2007

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ABC is seeking partners to more widely distribute its online programming, signaling a change in its go-it-alone strategy. The network is in talks with several web sites, including AOL, Comcast, MSN, and MySpace. ABC isn’t opening up completely, however. It is insisting that all partners use its own video player, to ensure that viewers have […]