Media & Entertainment

MediaBytes 10.16.2007

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GOOGLE has unveiled its piracy-fighting service for YouTube, calling it “YouTube Video Identification.” The system requires media companies to submit digital files to Google, who will process them and create a “digital fingerprint.” Videos uploaded by users will be checked against the fingerprint, and rejected if a match is found. The system was developed in-house, […]

MediaBytes 10.09.2007

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GOOGLE will announce a new service that turns the AdSense network into a video distribution tool. Web sites will be allowed to embed ad-supported YouTube content that is contextually relevant to their site, similar to how they currently embed relevant ads. The move will give video creators a distribution channel that extends beyond YouTube.com, as […]

MediaBytes 10.08.2007

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GOOGLE‘s entry into the mobile phone market will come purely as a software provider, according to the NY Times. The search-giant has been working for two years on a mobile Linux-based operating system, which it will offer to handset makers for free. The company is seeking to extend its advertising dominance into the mobile market, […]

MediaBytes 10.05.2007

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IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring […]