Media & Entertainment

MediaBytes – 06/05/07

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ROCKETBOOM has adopted a sponsorship model. For $3000 per show, a sponsor will receive a 7 second post roll and a personalized blog entry. Quicktime versions of Rocketboom will also include an embedded link to the sponsor’s web site. Andrew Michael Baron, the CEO and founder of Rocketboom, recently discussed the challenges of finding advertising […]

MediaBytes – 05/08/07

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ABC and ESPN have both signed a deal with Cox, which will offer hit shows on demand, but prevent users from skipping ads.  Top shows, including “Grey’s Anatomy,” will be available 12 hours after initial broadcast.  The deal includes a test of technology that will target ads to specific Zip codes and commercials that are […]

National Academy of Media Arts & Sciences

Bob Wright to Chair New Group

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Recognizing the New Digital Generation New York, N. Y. – The Board of Trustees of the National Academy of Television Arts & Sciences today voted unanimously  to authorize the formation of a new peer group, the National Academy of Media Arts & Sciences, open to current and new members of any of the 19 chapters […]

MediaBytes – 05/03/07

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The DOLAN FAMILY privatization bid for CABLEVISION has been accepted by the board, but still must pass a shareholder vote. A “majority of the minority” must approve the deal. BRIGHTCOVE will syndicate CBS NEWS content across blogs and websites. Syndicates will be allowed to insert clips from CBS Evening News with Katie Couric, The Early […]

OMMA

Media 3.0 News & Events 03/04/07

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Get ready for two great conferences in March. First, meet me in Los Angeles on March 19th for OMMA. I’ll be moderating and hosting the Online Video track with Keynotes from Arianna Huffington of the Huffington Post and Jason McDonell, marketing director for Frito Lay’s Doritos brand (“Crash the Superbowl”). Then we’re off to San […]