Media & Entertainment

MediaBytes 08.27.2007

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THE MAJOR NETWORKS are embracing online video more than ever to help launch their new fall lineups. NBC is out in front with the most aggressive move: offering full downloads of season premieres via Amazon.com and the iTunes Store. The episodes will also be available through VOD on almost 30 cable and satellite systems, and […]

MediaBytes 08.24.2007

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CABLELABS has approved a new technical standard for IP video, in conjunction with major movie studios and consumer-electronics makers. It brings together Paramount, Sony Pictures, Walt Disney, Warner Brothers, Hitachi, Intel, Panasonic, and Toshiba. The specification will allow set-top boxes and other devices to transfer cable signals throughout home networks, and should spur growth of […]

MediaBytes 08.23.2007

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FACEBOOK is working on a new, targeted advertising system. Using the system, advertisers will be able to target users based on favorite activities, musical preferences, and other personal information revealed in a user profile. The new ads will appear in a user’s “news feed,” which keeps them up-to-date on the activity of their Facebook friends […]

MediaBytes 08.21.2007

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ADOBE will add support for the H.264 standard to its Flash video player. An announcement is expected today, with a beta version of the upgraded software available for download immediately. Flash is installed on 98% of computers, and is favored by YouTube and other video-sharing sites. The move should help boost the quality of Internet […]

MediaBytes 08.09.2007

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THE TELEVISION BUREAU OF ADVERTISING announced that ePort is set to launch this November. ePort is the open-standard electronic exchange for buyers and sellers of TV spots, supported by CBS Television Stations, E.W. Scripps, Gannett Broadcasting, NBCU Stations, and several other broadcasters. The full suite of online transactions will be available in March 2008. FACEBOOK […]