Media & Entertainment

MediaBytes – 06.13.07

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GOOGLE has added Placement Performance reports to AdWords, allowing advertisers to track the success of campaigns on specific sites in the Google Content Network. The addition came in response to advertiser requests for transparency and control over ad placement, and will allow advertisers to easily identify responsive audiences. BLOCKBUSTER has cut prices for its online […]

MediaBytes – 06.12.07

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WARNER BROS. will begin a trial-run of releasing movies to VOD and DVD on the same day. The experiment begins on July 10th with “The Astronaut Farmer,” which underperformed at the box office. YOUTUBE will soon begin testing home-grown video fingerprinting to identify copyrighted material. Content owners of identified clips will have the option of […]

MediaBytes – 06/05/07

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ROCKETBOOM has adopted a sponsorship model. For $3000 per show, a sponsor will receive a 7 second post roll and a personalized blog entry. Quicktime versions of Rocketboom will also include an embedded link to the sponsor’s web site. Andrew Michael Baron, the CEO and founder of Rocketboom, recently discussed the challenges of finding advertising […]

MediaBytes – 05/08/07

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ABC and ESPN have both signed a deal with Cox, which will offer hit shows on demand, but prevent users from skipping ads.  Top shows, including “Grey’s Anatomy,” will be available 12 hours after initial broadcast.  The deal includes a test of technology that will target ads to specific Zip codes and commercials that are […]

National Academy of Media Arts & Sciences

Bob Wright to Chair New Group

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Recognizing the New Digital Generation New York, N. Y. – The Board of Trustees of the National Academy of Television Arts & Sciences today voted unanimously  to authorize the formation of a new peer group, the National Academy of Media Arts & Sciences, open to current and new members of any of the 19 chapters […]