Mobile & Wireless

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MediaBytes 11.01.2007

THE WRITERS GUILD contract expired this morning and no new agreement has been signed. A strike could be ordered at anytime. Last night, in last-minute meetings, the companies and producers told the WGA to withdraw its demand for higher residuals from DVD sales. WGA negotiators rejected the order and halted the negotiations. The Guild has Continue Reading →

MediaBytes 10.30.2007

GOOGLE will announce plans for Google-powered phones within the next two weeks according to The Wall Street Journal. The company has been approaching handset makers and aims to bring the phones to market by mid-2008. Google will offer an open operating system that encourages developers to create innovative new applications for phones and aims to Continue Reading →

MediaBytes 10.26.2007

APPLE found its next commercial for the iPod Touch on YouTube. A lively spot was created by 18-year-old Nick Haley and uploaded to the video-sharing site, where it received a few thousand views. Apple employees saw the ad and had TBWA/Chiat/Day contact the young student. The agency collaborated with him to create a professional, broadcast-ready Continue Reading →

MediaBytes 10.25.2007

MICROSOFT will purchase 1.6% of FACEBOOK for $240 million, which places a $15 billion valuation on the three-year-old company. Microsoft will begin to sell banner ads for international versions of the site and split the revenue with Facebook. In related news, RIM launched Facebook software for Blackberries. BARRY DILLER told a group of conference attendees Continue Reading →

MediaBytes 10.11.2007

WARNER MUSIC has lost MADONNA from its stable of artists, in a high-profile deal that only adds to the record industry’s woes. Madonna has signed a deal worth $120 million with LIVE NATION, the concert promoter. The arrangement includes rights to three new studio albums, merchandising, and concert tours. The news follows a recent uptick Continue Reading →

MediaBytes 10.05.2007

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring Continue Reading →

MediaBytes 10.04.2007

JEFF ZUCKER told the U.S. Chamber of Commerce that content owners are “losing the battle” against piracy. Citing piracy as a cause for massive losses in jobs, revenues, and taxes, Zucker urged the Chamber to make it a top priority. Zucker said NBC Universal is “ripping apart old business models” to deal with the new Continue Reading →

MediaBytes 09.26.2007

AMAZON is now going head-to-head with iTunes. The company launched its digital music store yesterday, offering 2.3 million tracks. Songs cost as little as 89 cents, come at a high bitrate, and not one of them is crippled by DRM. As a result, they work with almost any device on the market. Universal and EMI, Continue Reading →

MediaBytes 09.14.2007

VERIZON has filed a lawsuit looking to overturn the FCC’s rules for the upcoming 700 MHz spectrum auction. The lawsuit claims that the auction rules are “arbitrary and capricious,” and overstep the powers of the Commission. The auction is scheduled to begin on January 16, 2008. VIACOM is finally getting into the social-networking game. This Continue Reading →

MediaBytes 09.13.2007

HULU will acquire MOJITI, a Beijing-based startup. Mojiti allows users to annotate videos, leaving comments at specific points for others to see. Its technology will be used extensively on, the joint online venture of News Corp. and NBC Universal. The deal is estimated to be worth $10 million. MYSPACE has signed a deal with Continue Reading →

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