Mobile & Wireless

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CBS will announce a new experimental mobile advertising venture, which provides customized ads depending on a user’s location. The targeted ads will appear on the mobile versions of CBS News and CBS Sports using GPS technology from Loopt. Users with GPS-capable phones will be asked to opt-in to the service to ease concerns over privacy. Continue Reading →
BILL GATES opened CES with a clear statement of purpose, declaring that “All media will be software driven.” Gates handed the stage over to Microsoft president of Entertainment & Devices Robbie Bach to describe the company’s digital media initiatives. Bach announced that Xbox Live will gain content from MGM, Showtime, The Disney Channel and ABC. Continue Reading →
Real Player and QuickTime
If you’re working in the media business today, you have to be thinking about the five most important digital consumer touchpoints: email, websites, paid search, display ads and video. And, if you’re like most of my clients, this is an ongoing, dynamic, relatively expensive process.   Over the past few months there have been some Continue Reading →
FACEBOOK has been forced to change Beacon’s default behavior due to mounting criticism and user unrest. Previously a transaction would broadcast to a user’s network automatically if he did not choose to prevent it. Under Beacon 2.0 transactions will not be published until a user actually agrees to it. Ignored requests will greet a user Continue Reading →

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