Mobile & Wireless

KEVIN MARTIN is proposing a 75% reduction in the rates that cable operators can charge to lease extra channels. To promote more diverse programming, prices would drop from 40 cents a month per subscriber to 10 cents. The plan will be voted on this month and could be enacted next year. GOOGLE is reportedly in Continue Reading →

NBC has launched NBC Direct, a service that allows consumers to download NBC content. Users can subscribe to shows and have them automatically download when new episodes become available. However, they must watch them within 48 hours of downloading. NBC Direct has some other major drawbacks: it requires a proprietary player, Windows Media 10 and Continue Reading →

JEFF BEWKES will replace Richard Parsons as the CEO of Time Warner, effective January 1st. The move comes after months of speculation about Parsons’ future at the company and pressure from Wall Street due to a sagging stock price. Parsons will remain Chairman of Time Warner and said that Bewkes has his “full support” as Continue Reading →

THE WRITERS GUILD negotiating committee has announced a unanimous recommendation to go on strike, perhaps as early as this Monday. The committee announced its decision Thursday night and drew an enthusiastic response from the meeting of 3,000 Guild members. The final decision is expected to be made at a meeting of the East and West Continue Reading →

THE WRITERS GUILD contract expired this morning and no new agreement has been signed. A strike could be ordered at anytime. Last night, in last-minute meetings, the companies and producers told the WGA to withdraw its demand for higher residuals from DVD sales. WGA negotiators rejected the order and halted the negotiations. The Guild has Continue Reading →

GOOGLE will announce plans for Google-powered phones within the next two weeks according to The Wall Street Journal. The company has been approaching handset makers and aims to bring the phones to market by mid-2008. Google will offer an open operating system that encourages developers to create innovative new applications for phones and aims to Continue Reading →

APPLE found its next commercial for the iPod Touch on YouTube. A lively spot was created by 18-year-old Nick Haley and uploaded to the video-sharing site, where it received a few thousand views. Apple employees saw the ad and had TBWA/Chiat/Day contact the young student. The agency collaborated with him to create a professional, broadcast-ready Continue Reading →

MICROSOFT will purchase 1.6% of FACEBOOK for $240 million, which places a $15 billion valuation on the three-year-old company. Microsoft will begin to sell banner ads for international versions of the site and split the revenue with Facebook. In related news, RIM launched Facebook software for Blackberries. BARRY DILLER told a group of conference attendees Continue Reading →

WARNER MUSIC has lost MADONNA from its stable of artists, in a high-profile deal that only adds to the record industry’s woes. Madonna has signed a deal worth $120 million with LIVE NATION, the concert promoter. The arrangement includes rights to three new studio albums, merchandising, and concert tours. The news follows a recent uptick Continue Reading →

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring Continue Reading →