They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asked as, “Is YouTube safe for my brand?” is a better question, and it is the proper lens for any serious marketing discussion.
Mobile & Wireless
Shelly Palmer and Richard Quest discuss the race to 5G domination, major brands pulling ad's from YouTube, and Nike's share descent on CNN’s Quest Means Business. Original Airdate: February 21, 2019
On Wednesday, Samsung announced its line of Galaxy S10 handhelds, promising “more screen, cameras and choices.” Here’s what you need to know about the Galaxy S10, S10+, S10e, and S10 5G.
First and foremost, when researchers determine that something is a carcinogen (a substance, mixture, or exposure circumstance that promotes the formation of cancer), they provide clear, specific protocols to avoid it. So far, the only things related to 5G that have been classified as a carcinogen are cellphones. In 2011, the World Health Organization (WHO) put “cellphones” on its list of “Class 2B carcinogens.” For your reference, other Class 2B carcinogens include pickles, aloe vera leaf extract, and being a firefighter. The warning about cellphones from the WHO is best paraphrased as “Don’t use your cellphone as a pillow,” or the crasser “Don’t sleep with your cellphone.” That said, cancer is serious business, and this topic is more than worthy of exploration.
I wrote an article back in April 2009 entitled Metamerica: Evolving The Governance Of A Digital Democracy. It begins, “Dateline New York: April 3, 2021” with breaking news about a massive, catastrophic data breach. So how would the Great Data Crash of 2021 happen? Or, perhaps more importantly, why have the questions I posed in 2009, and the very clear predictions of known consequences of our digital society, not only gone unanswered by our leaders but in many cases gone unasked? Let’s look back to help us see the future.