Mobile & Wireless

MediaBytes 10.05.2007

By

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring […]

MediaBytes 10.04.2007

By

JEFF ZUCKER told the U.S. Chamber of Commerce that content owners are “losing the battle” against piracy. Citing piracy as a cause for massive losses in jobs, revenues, and taxes, Zucker urged the Chamber to make it a top priority. Zucker said NBC Universal is “ripping apart old business models” to deal with the new […]

MediaBytes 09.26.2007

By

AMAZON is now going head-to-head with iTunes. The company launched its digital music store yesterday, offering 2.3 million tracks. Songs cost as little as 89 cents, come at a high bitrate, and not one of them is crippled by DRM. As a result, they work with almost any device on the market. Universal and EMI, […]

MediaBytes 09.14.2007

By

VERIZON has filed a lawsuit looking to overturn the FCC’s rules for the upcoming 700 MHz spectrum auction. The lawsuit claims that the auction rules are “arbitrary and capricious,” and overstep the powers of the Commission. The auction is scheduled to begin on January 16, 2008. VIACOM is finally getting into the social-networking game. This […]

MediaBytes 09.13.2007

By

HULU will acquire MOJITI, a Beijing-based startup. Mojiti allows users to annotate videos, leaving comments at specific points for others to see. Its technology will be used extensively on Hulu.com, the joint online venture of News Corp. and NBC Universal. The deal is estimated to be worth $10 million. MYSPACE has signed a deal with […]