Mobile & Wireless

MediaBytes 10.25.2007

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MICROSOFT will purchase 1.6% of FACEBOOK for $240 million, which places a $15 billion valuation on the three-year-old company. Microsoft will begin to sell banner ads for international versions of the site and split the revenue with Facebook. In related news, RIM launched Facebook software for Blackberries. BARRY DILLER told a group of conference attendees […]

MediaBytes 10.11.2007

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WARNER MUSIC has lost MADONNA from its stable of artists, in a high-profile deal that only adds to the record industry’s woes. Madonna has signed a deal worth $120 million with LIVE NATION, the concert promoter. The arrangement includes rights to three new studio albums, merchandising, and concert tours. The news follows a recent uptick […]

MediaBytes 10.05.2007

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IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring […]

MediaBytes 10.04.2007

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JEFF ZUCKER told the U.S. Chamber of Commerce that content owners are “losing the battle” against piracy. Citing piracy as a cause for massive losses in jobs, revenues, and taxes, Zucker urged the Chamber to make it a top priority. Zucker said NBC Universal is “ripping apart old business models” to deal with the new […]

MediaBytes 09.26.2007

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AMAZON is now going head-to-head with iTunes. The company launched its digital music store yesterday, offering 2.3 million tracks. Songs cost as little as 89 cents, come at a high bitrate, and not one of them is crippled by DRM. As a result, they work with almost any device on the market. Universal and EMI, […]