To put AI to work for your brand, you must first set up a game you and your AI coworker can win. The questions you ask your AI coworker to answer need to be appropriate.
While walking around the office I happened upon a relatively new employee dragging emails from his inbox into folders. I asked why and was told, “I’m just answering emails and getting stuff off my desk.” An empty inbox may be emotionally satisfying to look at, but in practice, you should never do it. Here’s why.
According to Gartner, 2017 is the year CMOs (chief marketing officers) will buy more tech than CIOs (chief information officers). This is truly unfortunate. CMOs should never buy tech, ever!
Jawbone just went belly up. Fitbit is on life support. The Quantified Self movement is busy measuring the last days of the fitness tracker fad; its 10,000 steps of fame are up.
When to start using machine learning in your business is not a hypothetical question; it’s a question you must answer today. Not because I say so, but because your competitors are working on their answers as you are reading this. So here are a few thought starters to help you explore your machine learning investment strategy.