Tech Biz

Don't Buy Tech

CMOs Shouldn’t Buy Tech, Ever!

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According to Gartner, 2017 is the year CMOs (chief marketing officers) will buy more tech than CIOs (chief information officers). This is truly unfortunate. CMOs should never buy tech, ever!

Fitness Trackers

Losing Weight Just Got Easy Again

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Jawbone just went belly up. Fitbit is on life support. The Quantified Self movement is busy measuring the last days of the fitness tracker fad; its 10,000 steps of fame are up.

London Bridge

The Invasion of Ideas

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I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing.

When to start

Machine Learning & AI: When to Start?

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When to start using machine learning in your business is not a hypothetical question; it’s a question you must answer today. Not because I say so, but because your competitors are working on their answers as you are reading this. So here are a few thought starters to help you explore your machine learning investment strategy.