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Google announced it will stop selling ads based on your personal web browsing history. If you do any digital marketing, this is world-changing news. Continue Reading →

Is 5G a battery killer?

The other day, @VZWSupport tweeted (then deleted), "Are you noticing that your battery life is draining faster than normal? One way to help conserve battery life is to turn on LTE." So… does 5G suck the life out of your battery? Continue Reading →

Net Neutrality in 3 minutes

Hierarchy of Needs Revised
Net Neutrality is a nickname for a set of rules designed to govern your access to the Internet. In the next three minutes I'm going to prove to you why Net Neutrality is important and give you enough facts to argue your own case for or against it. Continue Reading →
Facebook and Google have to pay for news in Australia. That's the law! Except… there are loopholes that allow for negotiation, and the way the law is written allows both sides to spin the story as if they won. This raises the question: Who actually won? Continue Reading →

Safe and Unsafe

safe and unsafe people
As the pandemic enters its second year, we're approaching an inevitable bifurcation of our society: "Presumed Safe" (those who have been vaccinated or exposed to the virus), and "Presumed Unsafe" (those who have not been vaccinated or have not been exposed to the virus). Two distinct groups that are going to test us in ways we've only read about in history books. Continue Reading →
Google and Facebook Have Some Explaining To Do
The showdown down under is heating up. Earlier this week, Google agreed to pay tens of millions of dollars to big news organizations to get ahead of a new law in Australia that would force them to do so. Facebook, on the other hand, dug in its heels and said, "No." Continue Reading →
How do you turn a small marketing budget into an awareness powerhouse? Reddit's five-second regional ad during the Super Bowl did that and more. You may not have seen it (it only ran in nine of the top 10 markets), but it was genius. Continue Reading →

How Valuable Is This?

This is the 9,109th issue of my daily newsletter and we're just about a month shy of its 25th anniversary. The fact that you are reading this means the world to me. My question is, is it valuable to you? Continue Reading →

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