Tech Biz

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/111107_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] The Supreme Court will hear arguments in a case that could determine if police need a warrant to track a suspect’s car with GPS. Using GPS tracking devices without a warrant may amount to an unreasonable search and a violation of the fourth amendment. The Obama administration Continue Reading →

What is the value of a Facebook “Friend?” What is the value of a Facebook “Like?” What is the value of a Twitter “Follower?” How do you calculate the ROI? What is the value of a fan engagement? How do you quantify time spent on your site, with your profile or on your fan page? Continue Reading →

Re-syndicated from KellerFay.com Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You’d be pretty upset. This is what may be happening today Continue Reading →

Ever wonder how Google decides on what ads to serve you when you use its services? A new feature will add a “Why These Ads” icon next to advertisements in Google Search and Gmail. Google hopes this feature will make users feel less creeped out by customized ads. Read the full article at Wired.com Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/111103_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Ever wonder how Google decides what ads to serve you? A new feature will add a “Why These Ads?” icon next to ads in Google Search and Gmail. Google hopes this feature will make users feel less creeped out by customized offers. In other news, Research In Continue Reading →

Google is launching a brand new design and new features for Gmail. New features include creating advanced search filters and an easier way to keep track of who replied during a conversation with multiple respondents. You can switch to the new design in the coming days. Read the full article at Google’s Blog Continue Reading →

In years ahead, people might look back at the events of last Friday afternoon as watersheds for interactive TV and new channel development, if Google gets its aims straight. If those aims, cultivating worthwhile interactive applications and the next generation of diverse TV content, become embraced by the public, direct all the credit to what Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/111102_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Everything you do on your smartphone is tracked, saved and compiled by your wireless carrier. The four major U.S. carriers are taking this data and selling it on an anonymous basis to third party companies, usually advertisers. Wireless carriers aren’t the only companies making people a very Continue Reading →

Twitter usernames and hashtags are showing up all over television and it shouldn’t be a surprise. The company is actively working with producers to integrate the service into your favorite shows. Twitter has been working on this strategy for years and hopes its service can guide our conversation around the TV. Read the full article Continue Reading →

A recent study published by Chadwick Martin Bailey revealed that 64% of people who follow brands are also customers of those brands. This data point has created quite the buzz. It’s been shared, tweeted, and used as ammunition by social brand managers to justify more social spending and Twitter activity. First and foremost, I am Continue Reading →