Tech Biz

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Social Network Etiquette

Excerpted from my upcoming book Get Digital: Reinventing Yourself and Your Career for the 21st Century Economy (2009, Lake House Press) We’ve already discussed the power of social networks for promoting your personal brand. However, it is important to never underestimate the potentially disruptive force social networks can wield. All it takes is one picture, Continue Reading →
If you are having trouble viewing our video player, check out MediaBytes on YouTube. General Motors ended its seven year relationship with Tiger Woods yesterday. GM, who is trying to drastically cut costs, ended the contact with the world’s most famous Golfer a year head of schedule. Analysts value Tiger’s contract with GM to be Continue Reading →
Social Networking
Had the pleasure Wednesday of seeing Michael Chin of Kickapps do a (kickass) presentation in my Digital Marketing class at Baruch’s biz school. He demonstrated not only how social media centered around a brand or organization can cultivate enthusiasm (and generally give an indicator of sentiment), but also how much mineable data there is about each participant Continue Reading →

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