Techno-politics

MediaBytes – 05/22/07

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CNN has signed a deal with Internet Broadcasting, the publisher of 70 local TV station web sites. The deal will allow CNN to syndicate local news from the stations, increasing its ability to capitalize on the growing market for local online ads. GOOGLE submitted a proposal to the FCC suggesting that companies be allowed to […]

MediaBytes – 05/18/07

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FAIR ISAAC released a study claiming that 10-15% of Internet ad clicks may be fraudulent. Two possible causes were cited: generating increased commissions and draining a competitor’s budget by repeatedly clicking on its ads. WPP will acquire 24/7 REAL MEDIA for over $600 Million. 24/7 distributes online advertising. CW announced a new option for advertisers: […]

MediaBytes – 05/03/07

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The DOLAN FAMILY privatization bid for CABLEVISION has been accepted by the board, but still must pass a shareholder vote. A “majority of the minority” must approve the deal. BRIGHTCOVE will syndicate CBS NEWS content across blogs and websites. Syndicates will be allowed to insert clips from CBS Evening News with Katie Couric, The Early […]

MediaBytes – 04/26/07

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JOOST is gathering an impressive list of advertisers: Microsoft, Intel, HP, Unilever, Sony, United Airlines and more. Spots will include traditional-style ads and on-screen contextual ads. The FCC is asking Congress to legislate the sale of television on a per-channel basis. The request is included in a report on violence on TV. APPLE‘s iTunes Music […]

MediaBytes – 04/25/07

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The FCC is setting rules for auctioning the 700 MHZ spectrum, formerly used for Analog TV. Analog will stop using the spectrum in February 2009. YAHOO has launched a searchable database of music lyrics. The database includes the official versions of lyrics to over 400,000 songs, supplied by music publishers. Yahoo and the rights-holders will […]