Techno-politics

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. The MICROSOFT-YAHOO deadline passed in utter silence. Now what? Yesterday, Mortimer Zuckerman of THE DAILY NEWS matched Rupert Murdoch’s $580M bid for NEWSDAY. The New York newspaper man believes his bid will be more attractive for the THE TRIBUNE COMPANY Continue Reading →

                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. MICROSOFT was not impressed with YAHOO’s earnings call yesterday. A source close to Microsoft is quoted as saying, “Isn’t this the same earnings and growth that got them to $19 per share in January?” Jerry Yang’s position, and I quote: Continue Reading →

The National Association of Broadcasters (NAB) held their annual convention in Las Vegas this week and, aside from the usual angst about the digital transition next February, there was a moderate buzz about mobile TV.   In his opening keynote address, David K. Rehr, president of the NAB, opined about a time, in the very Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. CABLE PROGRAMMERS have submitted a letter to Kevin Martin calling his a-la-carte proposal “devastating” for consumers, who will suddenly find themselves missing channels they expect to have with cable service. The letter also questioned the FCC’s legal right to enforce Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. THE NETWORK ADVERTISING INITIATIVE issued guidelines for targeted advertising that drew distinctions between targetable and non-targetable characteristics. The guidelines tell member companies, which include AOL’s Advertising.com and Google’s Doubleclick, to avoid tracking HIV/AIDS status, sex-related conditions (including STD’s), psychiatric conditions, Continue Reading →

You walk into a retail store a few blocks from home and see something you’ve been eying for a while on sale. You pick it up, talk to the salesperson, put it down, walk around, think. When the salesperson is not looking, you text the UPC code to 262966, that spells “Amazon” on your mobile Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. NBC has a new idea that’s been around since the 50’s. The network will begin involving certain sponsors in show development. One deal will be a two-movie partnership with Liberty Mutual focusing on the excitement of insurance policies, responsibility and Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. SHELLY PALMER probes several issues surrounding digital rights. What are your rights as Digital Citizens of the United States? Do we have a national broadband policy? What is it? What should it be? Read about digital deficiency and how it Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. COMCAST plans an imminent release of the first system that allows television ads to be targeted to the individual household level. The system will reportedly be deployed this June to over 100,000 homes in Baltimore. The technology is being developed Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. YOUTUBE has added Insight, a new feature that tracks when and where videos are being watched. Insight breaks down views by both geography and time, giving video publishers some powerful new performance data. The tool has a number of practical Continue Reading →