Data-driven Decision Making

Posts I've written about Data-driven Decision Making. Subscribe to my newsletter to make sure you don't miss anything.

Looking Forward

Crystal Ball
As 2020 begins its journey from memory into history, I can’t help but wonder how our experiences in this gruesome year will shape the future. We may have experienced 10 years of social innovation in the past 10 months, but how will that accelerated innovation change the way we spend our days? What will come back? What is gone forever? What can 2020 teach us about the future? Continue Reading →
Hacker
Federal authorities are now convinced that Russia is behind a cyberattack that is so massive and so serious, either they don’t want to go into details, or they can’t. I’m not sure which is worse. The small amount of information that is available can be found on every major news site, so I won’t rehash it. Instead, I want to offer you a strategic approach to dealing with an immutable law of 21st-century life, “There are only two kinds of companies: Those that have been hacked, and those that do not know they have been hacked.” Continue Reading →
Digital Audience
The Consumer Electronics Show has evolved so far beyond its consumer electronics roots that it is now just called CES. Over the years, the show has grown into the world’s most important annual technology trade event, featuring close to 4,000 exhibitors and attracting over 170,000 attendees. But times have changed. Due to the pandemic, CES 2021 will be “all-digital.” Which raises the question, does CES still matter? Continue Reading →

Data Literacy vs Data Fluency

Data Literacy
The velocity of data is increasing and will always increase. Therefore, the need for data literacy is increasing and will always increase. All other things being equal, there is a significant difference between being literate and being fluent. To create value for your business you need to think strategically about sources and uses of data and understand how data is turned into action. Let’s review. Continue Reading →

They Already Have Your Data

TikTok WeChat
On August 6, 2020, the president of the United States signed two virtually identical executive orders banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that, at this writing, the president has approved. But, unless a federal judge issues a stay, by the time you read this WeChat will be officially banned. Continue Reading →
Online Networking Salon
I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community – and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small, Zoom meetings where you will introduce yourself, meet some new people, bump into old friends, learn something, hang out for a bit, and then get back to work. Here’s how we tested the theory and why we know it works. Continue Reading →
Compass Pointing North
Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT Analysis

SWOT
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →
TikTok
Learning from her friends that TikTok view counts were all zeros, and thinking that this was a signal that TikTok was about to be banned, my friend's 12-year-old daughter ran up to her mom and excitedly said, "OMG! Will things go back to normal now?" Continue Reading →

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