Data-driven Decision Making

Audi Q7 2017

The Myth of Luxury at Scale

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It was just after 9:30 Friday night when a vociferous klaxon and a yellow tire emoji alerted us that our right front tire had experienced a sudden loss of pressure. My Q7 was handling fine, so instead of pulling over, we decided to check the tire pressure at the next gas station (approximately 40 miles away). As I started to fill the tire, an unmistakable hiss sent shivers down my spine.

Tim Cook, CEO, Apple

Hey, Tim – Weaponized Data … Really?

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Apple is the most valuable tech company in the world. So when its CEO lambasts other tech companies for "weaponizing [user data] against us with military efficiency," people are going to take him seriously. After all, Tim Cook is the de facto leader of the tech world. While he didn't name names, his vilification was clearly aimed at his corporate peers (which ordinarily would be good clean fun), except as presented, his accusations sounded like self-serving corporate posturing. Of course, there is another possibility ... Tim may have just been speaking metaphorically.

derpfakes

Deepfakes: The Dawn of the Post-Truth Era

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For about 200,000 years, modern humans have relied on our eyes and ears to separate truth from lies and fact from fiction. Even if we ignore the rise of fake news (and how difficult it is to do anything about it), technology (like deep learning) is on the verge of making it impossible to know if what you are seeing and hearing is real or fake.

Pixel 2, iPhone XS Max, Galaxy Note 9

Smartphones: What’s Next?

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Adapt or die! For smartphone makers, this immutable law of nature incentivizes innovation and forces continuous improvement as they seek new ways to make their great devices even greater. What's next? Here are five awesome new smartphone features we're likely to see in the near future.