Data-driven Decision Making

Posts I've written about Data-driven Decision Making. Subscribe to my newsletter to make sure you don't miss anything.
Part Copying
Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →
Masks
The coronavirus pandemic is teeming with known unknowns. How many people have had it? How many people will get it? What is today’s R0 value in the top 50 markets? How will we assess the risk of bringing our employees back to the office? What impact will new consumer preferences have on our business? Will we have inflation or deflation? A recession or depression? As hard as these questions are, we’ve helped our corporate clients reframe and answer them in multiple ways. You can too. Here’s how. Continue Reading →
What’s the ideal gift for a two-year-old’s birthday? How can you repurpose that Amazon box you just got delivered? What’s your creativity quotient? Shelly and Ross talk to Nirvan Mullick, the filmmaker behind the viral short film “Caine’s Arcade” about a boy who’s definitely thinking outside the box. Continue Reading →

The Business Of Twitter

Twitter
On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →
COVID-19
There have been calls to break up big tech. People are scared that without regulation, we are destined to live in a “surveillance state.” But people are also scared of coronavirus (COVID-19). Is this the moment that big tech proves that big data can be used for the greater good? What is big tech’s role in the fight against coronavirus? What should it be? Continue Reading →
Convergence
Two weeks ago, I suggested that there might be a need for an invitation-only, highly curated, viciously monitored social network with subject matter restricted to business, tech, culture, and innovation. The response has been overwhelming, and it has taken me all week to sort through your thoughtful submissions. Continue Reading →
Working Remotely
In response to the cancellation of Mobile World Congress, we took a poll about your willingness to join a tech-focused, monitored, social network with subject matter restricted to tech, culture, and innovation. The number of respondents was overwhelming and the results were decisive. Over 90 percent of you said you would join. So let’s get started. Continue Reading →
ai bias
Everyone wants to work for your company. You receive hundreds of resumes every day. There are simply too many for humans to read. So, like many companies, you use a service that ingests the resumes and uses AI to score potential candidates against job descriptions. From your perspective it is the perfect use case. It’s fast. It’s efficient. And the candidates who make it through the system are pretty high level. This sounds awesome – but what happens to the candidates who don’t make it through the system? Continue Reading →

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