Data-driven Decision Making

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Millennials empirically know that bar crawling is for recreation – not for archaic, time-wasting, low-percentage mating rituals.  If you want to meet someone, there are any number of big dating sites and apps available. Continue Reading →
In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works.  Continue Reading →
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It’s Advertising Week here in New York and I’ve been listening to presentation after presentation about the new, new thing … Local Advertising. So, here is an excerpt from my upcoming book, “Digital Leadership: How to Succeed in a Connected World,” about the complete myth of local advertising. Harry emailed me the other day. He Continue Reading →

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