Data-driven Decision Making

Posts I've written about Data-driven Decision Making. Subscribe to my newsletter to make sure you don't miss anything.
Compass Pointing North
Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT Analysis

SWOT
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →
TikTok
Learning from her friends that TikTok view counts were all zeros, and thinking that this was a signal that TikTok was about to be banned, my friend's 12-year-old daughter ran up to her mom and excitedly said, "OMG! Will things go back to normal now?" Continue Reading →

Regulating Twitter

Twitter Bird in Cage
Imagine a universe where Twitter is fully regulated, an alternative Twitterverse. This is not a place that will ever exist, but sometimes it's helpful to simplify complex issues to help think them through. What would your perfect Twitterverse be like? What rules and regulations would have to exist? Would the world be a better place if your imaginary Twitterverse existed, or would it just present us with a different set of complex issues? Continue Reading →
Part Copying
Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →
Masks
The coronavirus pandemic is teeming with known unknowns. How many people have had it? How many people will get it? What is today’s R0 value in the top 50 markets? How will we assess the risk of bringing our employees back to the office? What impact will new consumer preferences have on our business? Will we have inflation or deflation? A recession or depression? As hard as these questions are, we’ve helped our corporate clients reframe and answer them in multiple ways. You can too. Here’s how. Continue Reading →
What’s the ideal gift for a two-year-old’s birthday? How can you repurpose that Amazon box you just got delivered? What’s your creativity quotient? Shelly and Ross talk to Nirvan Mullick, the filmmaker behind the viral short film “Caine’s Arcade” about a boy who’s definitely thinking outside the box. Continue Reading →

The Business Of Twitter

Twitter
On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →
COVID-19
There have been calls to break up big tech. People are scared that without regulation, we are destined to live in a “surveillance state.” But people are also scared of coronavirus (COVID-19). Is this the moment that big tech proves that big data can be used for the greater good? What is big tech’s role in the fight against coronavirus? What should it be? Continue Reading →

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