Data-driven Decision Making

Posts I've written about Data-driven Decision Making. Subscribe to my newsletter to make sure you don't miss anything.
Convergence
Two weeks ago, I suggested that there might be a need for an invitation-only, highly curated, viciously monitored social network with subject matter restricted to business, tech, culture, and innovation. The response has been overwhelming, and it has taken me all week to sort through your thoughtful submissions. Continue Reading →
Working Remotely
In response to the cancellation of Mobile World Congress, we took a poll about your willingness to join a tech-focused, monitored, social network with subject matter restricted to tech, culture, and innovation. The number of respondents was overwhelming and the results were decisive. Over 90 percent of you said you would join. So let’s get started. Continue Reading →
ai bias
Everyone wants to work for your company. You receive hundreds of resumes every day. There are simply too many for humans to read. So, like many companies, you use a service that ingests the resumes and uses AI to score potential candidates against job descriptions. From your perspective it is the perfect use case. It’s fast. It’s efficient. And the candidates who make it through the system are pretty high level. This sounds awesome – but what happens to the candidates who don’t make it through the system? Continue Reading →
Shelly Palmer
Shelly Palmer talks with Kerry Drew and Bianca Peters about Google's "Loretta" Super Bowl commercial and why he believes that Google should have put a disclaimer on the spot warning potential users about how it would use the data gathered. Original Airdate: February 4, 2020 on Fox 5's Good Day New York Continue Reading →
All American
If data-driven storytelling were only about data, then every original show on Netflix or Prime Video should be a smash hit. But Netflix, Prime Video, and every other original production done by the “data rich” tech organizations have about the same production-to-hit ratio as professionally programmed old-fashioned, “data poor” networks. How can this be? Shouldn’t the data-driven programmers be better at predicting what stories will best fit an audience? What actor or actress will resonate? What music will work better? What story arc? Or at least knowing what an audience might be more likely to want? Continue Reading →

And the Grammy goes to… AI

Grammy Awards
At one of the pre-Grammy parties I attended, I was asked about controversy surrounding the way the Recording Academy (the organization that produces the Grammys) categorizes music for the show. This led to some very interesting questions: Who (or what) will be eligible to win a Grammy in 2030? What will the categories evolve into? Will music need to be recorded at all? Continue Reading →
Google Paid Search
Over the past couple of weeks, Google has made some unsubtle changes to its search results pages. To say that the line between paid ads and organic search results has been blurred is to understate in the extreme. Continue Reading →
Severe Weather
Weather forecasting is tough. Very tough. It requires immense amounts of data and it is computationally intensive. But Google has published a paper that suggests that AI can use simple radar data to "nowcast" the weather with remarkable short-term accuracy. Continue Reading →

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe