Data Science

Regression

Data Literacy Will Make You Invincible

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Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase. This does not mean that to be successful executive you have to become a data scientist -- quite the contrary. It means that in order to be a successful executive, you need to understand how data is turned into action, be familiar with the methods of data science and data scientific research, and be able to think strategically about how to use data to create value for your business. All other things being equal, there is a significant difference between being literate and being fluent.

Bot Traffic

Non-Human Traffic, Ad Fraud and Viewability

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Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.

Empty Bus

Living In a Trustless World

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Clearly, the DOJ, FCC, FTC and others who lobbied hard to kill the deal did not trust a combined ComcastNBCUniversalTimeWarnerCable mega-ISP to provide everyone with appropriately balanced access to the Internet. Wrong Century, Wrong Argument If you ask politicians and antitrust lawyers about it (and I have), you will hear familiar strains from last century’s […]

Data-Driven Thinking – A Zero-Sum Game

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We deal with trade-offs all the time. “You can have it good, fast or cheap... pick any two.” The implementation constraints for this decision tree are clear-cut and obvious. If you want it good and fast, it won't be cheap. If you want it fast and cheap, it won't be good. If you want it good and cheap, it won't be fast.

Big Dating: It’s a (Data) Science

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Millennials empirically know that bar crawling is for recreation – not for archaic, time-wasting, low-percentage mating rituals.  If you want to meet someone, there are any number of big dating sites and apps available.